Experience

• 

  DOLLA FINANCIAL SERVICES LIMITED

  • Kingston, Jamaica

  • Marketing Manager

    • Sep 2022 - Present
    • Kingston, Jamaica

• 

  JN Money Services (JA) Limited

  • 17 Ruthven Road

  • Marketing Specialist

    • Apr 2021 - Sep 2022
    • 17 Ruthven Road

    •Identified and maximized sales opportunities, and increased customer retention rates.• Proven track record of improving Brand Awareness for the JN Money Brand across specific territories through ideating and leading continuous and consistent marketing programs• Implemented a dynamic sale driven program in the Cayman market which resulted in an increase of 89.5% and growth in the transaction volumes sent from the Cayman Islands to Non-Jamaican Corridors• Achieved 103% growth in transactional volumes over a two-month period for the smaller Caribbean territories by implementing a Teller Incentive Programme aimed at increasing customer and sales growth•Conducted ongoing research and data-mining and derived market intelligence for informed decisions and data driven campaigns• Developed and executed Marketing & Promotional campaign/ promotional plans which resulted in increased sales for JNMS Canada, JNMS Cayman, Jamaica and the smaller Caribbean territories as well as increased sales for JN Money Online for Canada.• Proven track record of launching and executing relevant JNMS Group and market/ region specific advertising and promotional campaigns, marketing communications, collateral materials, branding using a range of marketing tactics including PR, non-traditional media, and events• Managed Marketing and Advertising Budgets ranging from US$6000-US$30,000 across the applicable markets and campaigns.• Managed relationship with internal and/or external customers and key suppliers and track consumer satisfaction• Managed unit and individual performance plans and monitored them to ensure unit goals are achieved to meet unit objectives• Utilized monthly JNMS Group Marketing Report to provide updates to the senior management board on all marketing activities across respective markets

• 

  The Jamaica National Group

  • Promotions and Branding Officer

    • Jul 2015 - Apr 2021

    • Strategically identified 135 businesses with over 220 locations to become JN Rewards partners and negotiate with them for exclusive discounts for JN Members• Worked closely with internal and external partners to increase awareness of the JN Rewards Loyalty Programme to deliver everyday benefits to JN Members• Monitored and evaluated 220 JN Partner locations through Mystery Shopper Surveys on a quarterly basis• Developed and conducted presentations/training seminars for both internal and external stakeholders on the importance of good customer service and the JN Rewards process• Planned, executed, and led communication with partners on behalf of the Jamaica National Group by extension the JN Rewards Loyalty Programme• Developedmutuallybeneficiallong-termpartnershipsthroughcrosssellingof JN Group Products and Services• Assisted with the formulation and implementation of a user friendly and seamless Digital Points Loyalty Programme aimed at providing equal opportunities of giving back to over one million JN Group Members• Managed JN Rewards events budget with a spend of up to J$2,000,000 over the period of 12 months and ensured that the events were produced according to budgetary expectations as well as providing post-event evaluation reports•Researched consumer markets,monitor market trends and identified potential areas in which to have JN Rewards Merchant Partners, based on consumer needs and spending habits• Direct oversight of the production and/or Ad placements of the JN Rewards Programme TV adverts for JNTV, JN Website and social media• Analyzed performance of the JN Rewards website using google analytics as well as generated monthly unit reports to continuously assess the performance of the unit

• 

  The Private Sector Organization of Jamaica

  • Administrative Assistant

    • Sep 2012 - Jun 2015

    •Coordinated meetings for various PSOJ’s committees and provide secretarial duties to these committees by taking and preparing minutes as well as preparing other meeting documents as required.•Drafted letters on behalf of the CEO and Compile CEO’s reports•Scheduled appointments and coordinate travel arrangements for the CEO Maintained confidential documents and other records and files for quick and easy retrieval•Responded to customer queries in an efficient and effective manner •Organized purchasing of office supplies and prepares purchase orders and maintained stock inventory logs to improve process efficiency•Planned and coordinated seasonal functions