Experience

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  World Science Festival

  • Greater New York City Area

  • Digital Content and Design Manager

    • Apr 2013 - Jun 2014
    • Greater New York City Area

    • Managing the World Science Festival's website and digital strategies.• Work closely with the CDO and CTO to strategize online content development for the World Science Festival’s website and digital properties • Meet with Co-Founders, President, Development, Producers to deliver their needs online• Collaborate with Media and Producers to create daily content for the website (videos, slideshows & blog posts)• Project manage online initiatives including digital education website WorldScienceU.com, WSF site redesign, and overall site performance enhancements • Work with and hire outside developers and independent contractors for special projects and online needs• Supervise a team consisting of two web content assistants and manage freelancers• Part of core team in determining CRM system and implementation for web• Set standards and best practices for website and online engagement • Produced mobile app (the first for the festival) compatible for iPhone, iPad & Android devices• Oversaw and developed multi-language website for WSF-Amsterdam• Implemented a QA schedule for projects and internal site for best user experience• Create and proof and send email campaigns • Promote content through social media (Facebook, Twitter, Instagram, Pintrest) and Google Ad campaigns• Create Google Analytics reports on web traffic and content most visited

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  92nd Street Y

  • United States
  • Civic and Social Organizations
  • 500 - 600 Employee

  • Director of Web

    • Sep 2008 - Apr 2013

    • Oversee the daily operations of the website content, design and functionality • Supervise a team consisting of two web designers, web editor and hire/train freelancers • Work with Marketing Department to come up with fresh ideas for online campaigns and initiatives to promote the programs and institution.• Coordinate web promotions on 92Y’s website and external websites.• Work with programming center directors to find inventive ways to produce online content for their microsites and programs to ultimately drive sales • Work closely with IT to maintain and develop functionality on website• Repurpose print collateral for the web, including 92Y’s catalog consisting of thousands of events and classes for e-commerce, three times a year. • Involved in the redesign of websites 92Y.org and 92YTribeca.org (downtown facility)• Maintain and update website content on a daily basis • Proof and regulate email campaigns • Use social media (Facebook, Twitter, blog) to promote programs• Create Facebook and Google ads• Track website analytics and trends and create tracking/growth SEO reports • Create and produce the online literary magazine Podium, publishing students’ writing from the Poetry Center’s writing classes (www.92Y.org/Podium)

  • Web Editor

    • May 2006 - Sep 2008

    Responsible for updating the website's content, putting new content up (landing pages, new classes and events & merchandise ecommerce pages), creating microsites, managing timely requests and updates to events and classes with Sales & Customer Service.

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  Domino Magazine

  • 4 Times Square, Conde Nast Publications, NY, NY

  • Web Editor Intern

    • Jan 2006 - May 2006
    • 4 Times Square, Conde Nast Publications, NY, NY

    While in graduate school, and after the AOL City Guide contract ended, I moved to NYC to do an internship and get my feet wet in this city. My responsibilities were taking magazine content and re-purposing it for the website. Writing original content and blurbs for the website with products featured in the magazine. Updating XML files with new content.

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  AOL

  • Greater Chicago Area

  • Online City Editor

    • Jun 2005 - Jan 2006
    • Greater Chicago Area

    I started out as an intern and then was hired as a contract city editor. I was responsible for editing Twin Cities, Detroit and Milwaukee websites for AOL City Guide, with off-site freelancer writers covering the must go-to events, nightlife and restaurants in those cities. I would edit their copy, enter the descriptions and events into the content management system, build landing pages for promotions and special features or mini-guides (for instance: 10 Things You Must Do This Winter in the Twin Cities) and coordinate events and places to feature on the homepage and sub-pages.