Bio
Credentials
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National Diploma in Graphic Design
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Experience
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Crimson DSGN
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Cape Town Area, South Africa
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Founder // Creative Head
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2008 - Present
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Cape Town Area, South Africa
I'm a senior freelance art director and designer with two decades of industry experience. Over the years I've built up a reputable client base, as well as doing freelance work for some of Cape Town's top advertising agencies. I've also successfully developed original design concepts, leading projects from inception to completion for above and below-the-line advertising campaigns. Introducing Crimson DSGN a small full service, multi-disciplined design & marketing consultancy. With my level of expertise, you can rest assured that your company's branding, design and advertising requirements are in great hands. Passionate about what I do, I design with flair, care and attention to detail and have a work ethic that goes above and beyond. Delivering work that is memorable, eye catching and resonates with the person engaging with it.One of the things I enjoy most about the work I do, is the sheer diversity of brands and sectors that I get to work with. Working across different industries, my clients, some large and well known brands and others which are smaller companies at the beginning of their growth have included: Liquor, Tobacco, Finance, Healthcare, Addiction, Hospitality & Travel, Consumer Brands, Sport, Government, Trade & Investment, Retail and more...My Craft and Expertise- Conceptual Campaign Development- Brand Development- Conceptual Brand Activations- Art Direction & Design- Above-the-Line Advertising- Television Commercials- Below-the-Line Advertising- Visual Concept Presentations- Packaging Design- Exhibition Design- Finished Art- Photo Retouching- Website Development- Emailer Design- Facebook Management & Content Design- Print Production Management
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Stewart & Holz
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Cape Town Area, South Africa
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Partner // Senior Art Director
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2007 - 2009
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Cape Town Area, South Africa
ConceptDesign & Art DirectionFinished ArtPrint Production Management
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Freelance
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Cape Town Area, South Africa
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Freelance Senior Art Director
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2005 - 2007
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Cape Town Area, South Africa
ConceptDesign & Art DirectionFinished ArtPrint Production Management
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The Bryan Slingers Partnership, part of the Ogilvy and Mather Advertising Group
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Cape Town Area, South Africa
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Senior Art Director // Creative Director
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2002 - 2005
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Cape Town Area, South Africa
Concept Development & BrainstormimgDesign & Art DirectionFinished ArtCreative Directorship to junior & middleweight designers in the teamManagement Duties
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Saatchi & Saatchi
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Cape Town Area, South Africa
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Middleweight Art Director
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2000 - 2002
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Cape Town Area, South Africa
Below-The-Line ConceptsBelow-The-Line Design & Art DirectionFinished Art
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Shell
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Cape Town Area, South Africa
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Junior Graphic Designer
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1998 - 2000
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Cape Town Area, South Africa
Design & LayoutFinished Art
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Education
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1996 - 1998Art Directors Workshop
National Diploma in Graphic Design -
1991 - 1995Herschel Girls High
Matriculation Exemption
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