Experience

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  Basco Paints

  • Kenya

  • Regional Brand Manager

    • Sep 2020 - Present
    • Kenya

    • Responsible for the Decorative Product portfolio across East Africa, ensuring brand identity, vision, positioning, brand architecture, and overall business goals were met.• Develop and execute marketing and brand strategies for the East African markets.• Manage various brand portfolios including DuraCoat Colourmania Stores, Duracoat Premium, Basco Economy, Wood Finishes, Waterproofing, Floor coating, and Adhesives Range.• Collaborate with cross-functional teams and vendors on restructuring or launching key projects such as Website, Visualizer, and Helpline to enhance the organization's brand image.• Work with R&D to identify new product opportunities and execute innovation in new products.

• 

  Asian Paints

  • Colombo, Western, Sri Lanka

  • Brand Manager - Sri Lanka & Maldives

    • May 2019 - Sep 2020
    • Colombo, Western, Sri Lanka

    Responsibilities:• Reports to the Head of Sales & Marketing, leading a team of 2 to drive growth & profitability of water proofing & Wood finishes segment as per the defined key performance parameters.Product Marketing Conduct a dip stick study amongst key stakeholders to derive key consumer insights on the water proofing and wood finishes segment. Work closely with the technology team to carry out product benchmarking exercise with competitor products to suggest improvement plans based on inputs.Trainings & Activations Development of training modules and execute island wide training programs targeting paint applicators/retail shop assistance/Contractors/Architects focusing on Exterior Emulsions, Interior Emulsions, Wood Finishes, Waterproofing & Special Effects.Export Market• Conduct a comprehensive market audit of the Maldives Paint market to capture the market potential and opportunities.• Appointment of an exclusive distributor to market the Asian Paints product range.• Development and execution of a marketing plan to penetrate in the respective market to gain 5% market share

• 

  Etisalat Lanka (Private) Limited

  • Sri Lanka

  • Manager Voice & Data

    • Mar 2018 - Feb 2019
    • Sri Lanka

• 

  Asian Paints

  • Brand Manager

    • Apr 2015 - Mar 2018

    Handled the Interior Emulsions/ Wood Finishes/Undercoats Range/ Mass Media Communication & Digital Marketing

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  Tetra Pak

  • Colombo, Western, Sri Lanka

  • Account Manager

    • Sep 2013 - Mar 2015
    • Colombo, Western, Sri Lanka

    Key Account Management/ B2B Sales/ Mass Media & Digital Marketing

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  Coca-Cola Beverages Sri Lanka Ltd.

  • biyagama, sri lanka

  • Trade Marketing Executive

    • Jan 2012 - Oct 2013
    • biyagama, sri lanka

    Handled the Minute Maid Range/ NPD & GT Promotions

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  Mobitel (Pvt) Ltd

  • Colombo, Western, Sri Lanka

  • Brand Executive

    • Apr 2008 - Dec 2011
    • Colombo, Western, Sri Lanka

    Handled the Branding & Communication for Smart Pre-Paid Brand