Experience

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  GroupM

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Managing Partner, Managing Director, Catalyst

    • Feb 2020 - Present

  • Senior Partner, Group Director Search & Social, Mindshare

    • Feb 2016 - Present

    Search & Social lead for BlackRock, Volvo, Forevermark and Cotton at Mindshare. As part of Mindshare, GroupM Search & Social is the search-marketing and paid social agency of record for many Fortune 1000 companies, including some of the largest and most recognized brands in the world. We work with clients across a wide range of verticals. With a 90%+ retention rate, many of our clients have been with us for years and commend our strategic approach to their digital marketing.

  • Partner, Group Director Search & Social, Mindshare

    • Feb 2016 - Feb 2018

  • Strategic Account Director, Catalyst

    • Jun 2015 - Jan 2016

    Paid Search and SEO Account lead on Procter & Gamble Oral Care and Home Care brands.

• 

  Millennium Partners Sports Club Management

  • Greater Boston Area

  • Senior Manager, Marketing Operations

    • 2010 - 2014
    • Greater Boston Area

    As a key member of the marketing team developed the digital strategy and executed, content driven, inbound marketing campaigns aimed at increasing consumer engagement, improving lead quality and sales.

• 

  SidewalkAd

  • Greater Boston Area

  • Director of Marketing and Business Development

    • Jan 2012 - Dec 2012
    • Greater Boston Area

    Co-founder of SidewalkAd, a mobile app start-up helping small and local businesses to integrate their mobile, social and local advertising efforts.

• 

  Modernista!

  • Greater Boston Area

  • Account Supervisor

    • 2007 - 2009
    • Greater Boston Area

    Member of the Cadillac Account team that reinvigorated the Cadillac brand, helping increase client sales by 25% and unaided brand awareness by 20% within first 18-months of collaboration.

• 

  The Sports Club/LA (Millennium Partners Sports ...

  • Greater Boston Area

  • Director of Corporate Sales and Marketing

    • 2001 - 2006
    • Greater Boston Area

    Established and maintained over 200 new business accounts, contributing to 75% of the club’s memberships.

• 

  J.Walter Thompson (Manajans)

  • Istanbul, Turkey

  • Senior Account Executive

    • 1998 - 2001
    • Istanbul, Turkey

    Planned and executed brand and retail campaigns that helped Ford maintain its market leadership position as “best selling foreign car brand” in Turkey.

• 

  ArtCom Advertising

  • Istanbul, Turkey

  • Account Executive

    • 1996 - 1998
    • Istanbul, Turkey

    Part of the Mazda account planning team executing brand and retail campaigns in Turkey, while working closely with client’s global agency, JWT.