Experience

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  The People Platform

  • United States
  • Business Intelligence Platforms
  • 1 - 100 Employee

  • Vice President of Operations & Media Services

    • May 2023 - Present

    Lead execution and delivery of mobile-first consumer measurement surveys, including audience measurement for cinema and digital place based networks, ad effectiveness, and consumer experience studies, throughout the entire process from pre-sales support, questionnaire development, programming, fielding across panel platforms and social media channels (e.g. Facebook & Instagram), fraud detection/prevention, and research tables, reports, and deliverables for large, national brands across a variety of industries (e.g. entertainment, consumer goods & retail, automotive, travel). Oversee consumer/respondent support channels. Serve as the product lead for our client reporting dashboard and heavily involved in quality assurance and acceptance testing. Responsible for implementation and maintenance of CRM (HubSpot).

  • Senior Director of Operations & Client Services

    • Jul 2021 - Apr 2023

  • Director of Operations & Client Services

    • Jul 2020 - Jul 2021

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  ThriveHive

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Director, Product Operations

    • Jan 2018 - Jul 2020

    I'm responsible for owning our search and content business - encompassing defining our product solutions/offerings, driving revenue and retention, overseeing the day-to-day operations behind campaign setup and ongoing management, and working with our key partners like Google and Microsoft, as well as other strategic relationships.Search Engine Marketing (SEM) -Focused on driving quality new leads to our customers through paid search on Tier 1 Publishers (Google & Microsoft) - Build brand awareness and consideration for products and services through advertising on YouTube, leveraging YouTube TrueView format. Search Engine Optimization (SEO) - Work to create digital authority and build our customer's organic web presence by driving quality traffic/users to our customers' websites and enhancing user interaction once on those sites. Content - Responsible for producing high-quality content for customer websites, email campaigns and landing pages.

  • Senior Operations Manager, Search

    • Dec 2016 - Dec 2017

    Formerly Propel Marketing, ThriveHive empowers small business owners to take charge oftheir business growth. We combine human guidance with easy-to-use technology to makemarketing your business easy, effective, and affordable. With ThriveHive’s Guided MarketingPlatform and digital marketing services, you can eliminate the guesswork, maximize yourtime, and get back to what’s really important—running your business. In my role, I oversee the day-to-day processes and operations of ThriveHive's Search teams. The Search teams are responsible for the setup, maintenance, and support of campaigns through both paid [Search Engine Marketing (SEM)] and organic [Search Engine Optimization (SEO)] channels for SMBs nationwide. Coordinate with the Team Managers, a staff of 10-15 campaign analysts, conversion specialists/designers, and sale engineers, to ensure quality product delivery and fulfillment. Our Search Engine Marketing (SEM) team focuses on driving strong conversion rates and quality new leads to our customers, while our Search Engine Optimization (SEO) team focuses on creating digital authority, driving quality traffic/users to our customers' websites and enhancing user behavior once on those sites. Engaged in developing product strategy and positioning in collaboration with the Product executive team. Assists with training, marketing materials, and vendor management/relations.

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  Propel Marketing

  • Senior Operations Manager, SEM

    • Jan 2016 - Dec 2016

    Oversee the day-to-day processes and operations of Propel Marketing's Search Engine Marketing (SEM) team. Coordinate with the Team Manager, staff of 7-10 campaign analysts, and sale engineers, to ensure quality product delivery and fulfillment - with an emphasis on providing strong conversion rates for our clientele. Engaged in developing product strategy and positioning in collaboration with the Product executive team. Assists with training, marketing materials, and vendor management/relations.

  • Operations Manager

    • Dec 2014 - Jan 2016

    Working with the Operations teams at Propel Marketing, a division of GateHouse Media and New Media Investment Group, in Quincy, MA, I oversee 1/3 of the company's overall Client Services and Marketing Implementation staff, as well directly manage the Operations Trainer and Account Management Team. My focus is to ensure total client satisfaction and quality results. Our products are digital marketing solutions, and we work with a variety of campaigns, including Search Engine Marketing, Search Engine Optimization, Direct Email Marketing, Display and Retargeting, as well as helping to build clients' web presence through websites (including responsive design and e-commerce sites), mobile sites, business listings, and social media platforms.

  • Manager, Client Services

    • Oct 2013 - Dec 2014

    Manage the Client Services at Propel Marketing, a division of GateHouse Media and New Media Investment Group, in Quincy, MA, which consists of about 20-25 Client Services Specialists who support our clients and sales reps across direct, partner, and reseller sales channels. Serve as a point of escalation, training, and guidance for the team members and partner with other management team members to collaborate on new initiatives and projects within the department and company. My role requires constant communication with the Client Services team, sales team, clients, and marketing implementation departments in order to ensure total client satisfaction and quality results. Our products are digital marketing solutions, and I work with a variety of campaigns, including Search Engine Marketing, Search Engine Optimization, Display and Retargeting, as well as helping to build clients' web presence through websites (including responsive design), mobile sites, business listings, and social media platforms.

  • Senior Client Services Specialist & Team Lead

    • Mar 2013 - Sep 2013

    Work and collaborate with management to continuously improve internal systems and customer service; provide support to team of Client Services Managers as a point of escalation and guidance; support the sales team with all incoming client product and advertising requests; route incoming support requests from clients to the appropriate department; collaborate and maintain internal relationships with sales team and external relationships with clients; extensive usage of the CRM system, Salesforce.

  • Client Services Manager

    • May 2012 - Mar 2013

    Support the sales team with all incoming client product and advertising requests; route incoming support requests from clients to the appropriate department; collaborate and maintain internal relationships with sales team and external relationships with clients; extensive usage of the CRM system, Salesforce.

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  New England Sports Network

  • Watertown, MA

  • Sales and Traffic Intern

    • Jan 2012 - May 2012
    • Watertown, MA

    In providing support to NESN’s Sales and Traffic department, various tasks and responsibilities include:Providing sales staff with strategic talking points through the creation of "one-sheets"; Producing DVD’s for clients highlighting on-air promotions; Reviewing daily Nielsen Data; attend weekly sales meeting; Organizing and sending out express mail packages reconciling daily log times so they match up with correct air times; Distributing "Log Summary Reports" to Rep. firms

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  Bryant University

  • Smithfield, RI

  • Admissions Office Assistant - Student Blogger

    • Sep 2009 - May 2012
    • Smithfield, RI

    Blog weekly about activities on campus for prospective students and parents to read.

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  Milford Regional Medical Center

  • Milford, MA

  • Emergency Room Secretary/Outpatient Registration

    • Jun 2010 - Jan 2012
    • Milford, MA

    Work with face-to-face and call center registrations of outpatients using a knowledge of various health insurance coverage plans and a comprehensive understanding of the computer software registration system Meditech.

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  Mallory Musante Shoes

  • Providence, RI

  • Fashion Marketing/Public Relations Intern

    • Apr 2011 - Aug 2011
    • Providence, RI

    Responsibilities include:Market research; Event planning (trunk shows, fashion shows, photoshoots, etc.); Writing press releases and pitching to press; Researching and writing blog posts

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  Campanelli Companies

  • Braintree, MA

  • Marketing and PR Associate

    • Jan 2011 - Apr 2011
    • Braintree, MA

    Work to revamp Campanelli Companies’s Marketing and Public Relations efforts. Tasks include: - Writing press releases, media advisories, and calendar listings- Developing competitive analyses, researching editorial opportunities, creating press reports and status reports - Develop creative proofs, review style guide, and work to improve website, video material, and signage- Research potential events and opportunities for Campanelli Companies

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  Nickerson PR, Marketing & Events, Inc.

  • Newton, MA

  • Public Relations Associate

    • Jan 2011 - 2011
    • Newton, MA

    Assisted in all aspects of the agency, including, but not limited to, writing press releases, configuring editorial calendars, and reviewing earned press. Was one of only two interns asked by Lisa Nickerson to transfer with her to Campanelli Companies when she took on the position of Senior Director of Marketing and Business Development.