Experience

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  Star West Petroleum

  • British Columbia, Canada

  • Senior Marketing Communications Manager

    • Jan 2021 - Present
    • British Columbia, Canada

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  Accurate Communications

  • Langley, BC

  • Senior Communications and Management Consultant

    • 2011 - Present
    • Langley, BC

    Tanya Tait is a professional Communications Consultant offering expertise in storytelling, communication policy development, business writing, branding, marketing, public engagement and stakeholder relations. • Developing Communications policy, strategy, design and implementation.• Government-Corporate liaison services.• Crisis Communication planning and management.• Brand Development— maximizing your corporate brand, and telling your story• Press releases, media, public relations, and event planning.• Internal Communications including brand workshops so your employees know and love your brand and stay on message, teach employees how to communicate well in written reports and emails. Help companies develop a workforce that is able to communicate within the company and with customers, vendors and international business partners.• Increase employee retention by offering Workshops to create a soul-infused workplace. High Road Communications helps organizations succeed by ensuring your message is effective, and easily understood by the public. With 25 years’ experience in the non-profit, government relations and journalism fields, Tanya Tait will help your company develop the platform it needs to shine and expand your business, build on your credibility and corporate image, and accurately aim and fire on your target market. We can help you excel in your dealings with government agencies, as well as effectively help you bridge the communications divide in relating your work to the public.Enjoy a competitive advantage over rivals which are not public relations savvy. With strategic, High Road PR, you will be able to share your story of purpose which will drive sales, increase customer traffic, create a continual "buzz" or talk about your company in the media, and maintain a brightly shining brand image in the eyes of your clients and potential customers.

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  BC Food & Beverage

  • Canada
  • Food & Beverages
  • 1 - 100 Employee

  • Manager, Member Engagement

    • May 2015 - Jan 2021

    I devise new strategies and implement initiatives focused on building personal relationships between leadership and employees at BC food companies, and the businesses which support the food industry. I also develop and execute Member programs, events and meetings. I am responsible for managing the department’s membership outreach and member recruitment efforts; and planning and executing events including FoodProWest, our industry's premier international trade show, conference, gala dinner and annual awards ceremony.

  • Chief Solutions Officer, Member Services at BC Food & Beverage

    • May 2015 - Jan 2021

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  BC Food Processors Association

  • Manager, Member Engagement

    • 2015 - 2015

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  Non-profit Agencies

  • Vancouver, BC

  • Director, Marketing and Communications - Non Profits

    • Jan 2006 - Nov 2013
    • Vancouver, BC

    Tanya has been responsible for the overall management of an integrated marketing and communications team, and accountable for the development and implementation of strategies and operational plans that support all public facing communication in the areas of fundraising, marketing, corporate, government and public stakeholder relations, including the management of multi-media platforms. Responsible for overall management of brand, reporting directly to the CEO, and managing 6 direct reports as well as external partners and consultants. Accountable for strategic planning and development of all public facing communications, including digital marketing, fundraising, campaign newsletter and letter writing, campaign website, case writing, impact report / stewardship writing (including annual reports), disbursement reports, on-going donor communications and marketing communications presentations and large scale events. Developing the marketing and communications plan for a comprehensive donor acquisition, engagement, recognition and stewardship program to help the organizations reach revenue goals from government, corporations, individuals and the public.

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  Canadian Cancer Society

  • Relay For Life Director of PR and Communications

    • 2006 - Nov 2013

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  Special Olympics BC

  • Langley, BC

  • Public Relations Director - 2013 BC Special Olympics

    • May 2012 - Jul 2013
    • Langley, BC

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  Parliament of Canada

  • House of Commons

  • Communications Press Secretary

    • 1993 - Jan 2013
    • House of Commons

    Communications and PR services to Members of Parliament in the House of Commons, offering expertise in media relations, press releases, speech writing and community liaison. Represented the MP on various committees and at various events, giving speeches.Leader of internal team, ensuring the highest quality of staff function and performance.Created and implemented Communications Policy and strategies for effective messaging and management. Researched, reported and presented on the status of Federal Government policies and practices.Able to quickly and effectively interpret complex policies, legislation and statistical information in order to communicate it efficiently to others.Provided policy responses to federal Government-related issues. Multi-media savvy including web sites, social on-line media, radio, TV and newspaper. Co-wrote Canada’s National Victim’s Bill of Rights with MP White along with other legislative accomplishments. Created and executed annual media and advertising plan for the Members.Planned and executed several major community events a year.

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  Conservative Party of Canada

  • Langley, BC

  • Campaign Manager

    • 2004 - 2011
    • Langley, BC

    Federal Election Campaign Manager, Conservative Party of Canada 2004, 2006, 2008, 2011Managed all facets of the past four federal election campaigns in the riding of Langley. This included handling a budget of up to $90,000 and 130+ staff of volunteers. Executed all communications and issues management, policy and national office relations. Led core team of 10 managers in the fields of office management, operations, fundraising, events, signage, voter ID, election day team, media relations, and candidate management. Successfully elected the candidate consecutively with the most votes of any candidate of any party in BC.

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  CKNW, CFVR, KBS Radio

  • BC

  • Broadcast Journalist

    • 1989 - 1993
    • BC