Experience

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  Corporate Travel Management (CTM) Group

  • Brisbane, Queensland, Australia

  • Global Content & Product Marketing Manager

    • Mar 2024 - Present
    • Brisbane, Queensland, Australia

    CTM’s Global Content & Product Marketing Manager is responsible for the development and delivery of strategic content and communications to support the effective marketing of the CTM Group’s B2B brands globally (Australia & New Zealand, Asia, UK & Europe, North America).The role reports dually to the Global CMO and Global Head of Product Marketing and works closely with CTM’s regional marketing teams, regional product teams, and global sales and account management leaders. The Global Content & Product Marketing Manager is responsible for developing strategic content that increases brand awareness and credibility, generates and nurtures new business leads and supports customer loyalty and product adoption.Critical to the role is the ability to deliver informative, influential and engaging content to promote CTM’s services and products to a diverse range of business travel stakeholders, leveraging unique selling points and market differentiators to positively influence our brands’ visibility, reputation, sales pipeline and customer value. The role ensures content drives strategic outcomes, including effective SEO, email and social media engagement, positive media and PR exposure, while leveraging a diverse range of communication styles, mediums and channels.In the product marketing space, the Global Content & Product Marketing Manager will play a key role in representing product marketing in ANZ and Asia markets, collaborating closely with the regional marketing and product teams in region to optimise new product and feature releases for our complete technology stack to maximise product exposure and adoption.

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  Corporate Travel Management AU/NZ

  • Brisbane, Queensland, Australia

  • Global Content Specialist

    • Oct 2021 - Mar 2024
    • Brisbane, Queensland, Australia

    CTM’s Global Content Specialist is responsible for the development and delivery of strategic contentto support the marketing of CTM’s global B2B brands (Corporate Travel Management, Event TravelManagement, Radius Travel) across each of CTM’s global markets (Australia & New Zealand, Asia,UK & Europe, North America).The role reports to the Global CMO and works closely with CTM’s regional marketing teams, globalsales and account management leaders, and HR teams. The Global Content Specialist is responsiblefor developing highly strategic content which increases brand awareness and credibility, generatesand nurtures corporate business leads, informs audiences of evolving travel trends and news, anddrives customer and employee loyalty and engagement. Critical to the role is the ability to identify newsworthy, informative and engaging content opportunitiesto drive engagement and influence senior decision-making across our target B2B audiences. Thisincludes educating audiences to emerging travel trends, communicating new product and service• Develop strategic messaging for CTM’s corporate, events and employee audiences• Develop and implement strategic content plans that support brand awareness and lead generation/nurture suitable for global corporate audiences• Monitor and curate travel industry news across multiple markets• Identify and develop newsworthy content based on CTM’s and industry associations’ researchand data insights, and emerging travel trends• Develop and enhance web content to support visitor engagement, lead-generation and SEOperformance• Assist with the development of content for sales and customer support materials, includingcustomer surveys, brochures and case studies• Participate in company-wide internal meetings or conferences as required

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  Bluebird - The Travel Playbook

  • Brisbane

  • Co-Founder

    • Feb 2021 - Dec 2023
    • Brisbane

    A passion project of blogs, vlogs and ebooks on how the travel industry operates so people can make informed decisions and travel smarter. Follow us on Facebook and Instagram. @bluebirdtravelplaybook www.bluebirdtravelplaybook.com

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  Nuvho | Hotel Services & Management Company

  • Brisbane, Queensland, Australia

  • Marketing Manager

    • May 2021 - Sep 2021
    • Brisbane, Queensland, Australia

    Manging client marketing requirements in the following areas:-Website design-Mailchimp - EDM template design and execution-Social media content creation and scheduling - Facebook -Editorial writing -Social media and EDM reporting -Creation of HTML templates Managing company marketing:- Campaign creation including landing page design, EDM template design, managing an organic social media calendar, set up or paid social media advertising via Facebook and LinkedIn.- Managing editorial calendar for company website and 3rd party publications.

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  Alex Perry Hotel & Apartments

  • 959 Ann Street, Fortitude Valley, Brisbane, QLD 4000

  • Business Development Executive

    • Jun 2015 - Sep 2021
    • 959 Ann Street, Fortitude Valley, Brisbane, QLD 4000

    **Pre-Opening Team***• Creating and curating website content. • Social media content calendar management - Facebook, Instagram and LinkedIn.• Creating image assets and scheduling posts. • Monitoring and responding to social media engagement. • Conducting competitor analysis, social listening, and research. • Managing paid social media advertising – Facebook, Instagram and LinkedIn.• Sourcing and driving corporate/government accounts and occupancy. • Implementation of the hotel strategy in a manner that maximizes occupancy and revenue. • Developing a sales plan that considers business trends, market conditions, and tourism forecasts. • Acquire, develop and maintain contact with corporate clients and agencies (nationally) with face-to-face or telephone contact to maximise all business opportunities. • Managing corporate sponsorships and ensuring the agreement is executed with a positive ROI.

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  Corporate Traveller Australia

  • Brisbane Area, Australia

  • Account Manager

    • Jul 2014 - Jun 2015
    • Brisbane Area, Australia

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  Oaks Hotels & Resorts

  • Australia
  • Hospitality
  • 700 & Above Employee

  • Business Development Manager

    • Dec 2011 - May 2014

    I am responsible for assisting the group, by sourcing and driving corporate and government accounts and occupancy. This involves the implementation of overall group strategies in a manner that maximizes occupancy and revenue for properties allocated and the group as a whole. Assist with developing a sales plan for the properties allocated at the commencement of each year. Consider business trends, market conditions and tourism forecasts. Acquire, develop and maintain contact with corporate clients and agencies with face to face or telephone contact to maximise all business opportunities.

  • Business Development Executive

    • Sep 2010 - Dec 2011

    Responsible for assisting the group by sourcing and driving corporate/government accounts and occupancy. This involves the implementation of overall group strategies in a manner that maximizes occupancy and revenue for properties allocated and the group as a whole. Assist with developing a sales plan for the properties allocated at the commencement of each year. Consider business trends, market conditions and tourism forecasts. Acquire, develop and maintain contact with corporate clients and agencies with face to face or telephone contact to maximise all business opportunities.

  • Sales & Marketing Coordinator

    • Nov 2008 - Sep 2010

    Responsible for providing full administrational support to the Queensland and New Zealand sales team and ensuring the Area Director and Business Development Managers were on task and managed the office enquiries whilst they were on the road. Organisation and time management were key to coordinate each of the teams requests to ensure all quotes, contracts, tenders and RFP’s were completed on time. Other duties but not limited to were minute taking at sales meetings, assisting with marketing material, qualifying sales leads, organising and coordinating client entertaining, maintaining the client database and internal communications for contract wins

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  Carlson Wagonlit Travel

  • Melbourne

  • Customer Service Agent

    • Jul 2006 - Apr 2008
    • Melbourne

    Consulted for both BHP Billiton and ANZ

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  Mantra Group

  • Regional Business Development Coordinator

    • 2008 - 2008

    Providing full administrational support to the Victorian and New Zealand sales office and ensuring all requests were completed in a timely manner. Accuracy and attention to detail was key when submitting tenders and contracts on behalf of the Regional Area Director of Sales and Marketing and the Business Development Managers. Each month I was responsible for reporting on the teams accounts to show increase or decrease in room nights and revenue. I was also responsible for compiling the national sales team account production management report (APMS) for each individual hotel. Other duties, but not limited too were coordinating rate loading for new clients in the GDS and qualifying new sales leads.

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  Webjet.com.au

  • Melbourne, Australia

  • Customer Service

    • Mar 2005 - Jul 2006
    • Melbourne, Australia

    Online trouble shooting, answering online enquiries, domestic ticket exchanges, domestic and international ticketing, new staff training.