Experience

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  Secret Weapon Media Agency Inc.

  • www.SecretWeaponMediaAgency.com

  • Marketing Consultant & Advertising Agency for RV Dealers & Home Service Companies

    • Jun 2018 - Present
    • www.SecretWeaponMediaAgency.com

    Award winning marketing consultant helping car dealers and RV dealers increase their leads, website traffic, and advertising response rates through customized strategies & tactical advertising.- Gold Davey Award for On-line video (2023)- Silver Davey Award for On-line video (2023)- Silver Davey Award for General Automotive (2022)- Silver Davey Award for General Low-budget (2021)- Silver Davey Award for locally produced TV Commercial (2020)- Silver & Bronze Telly Awards for locally produced TV Commercial (2020, 2019, 2018)- Increased website traffic by 17% using TV & Radio advertising in primary market area for dealership- Drove over 2,300 new website visitors from Facebook to dealership website over 3 month period-Created and managed Facebook contest for Alabama client which set a new record for engagement with 7X more organic engagement & comments than the previous calendar year's promotions-Designed original Facebook content for dealership posts that routinely out performed prior content of the past 12 months (prior agency only showed 10% paid engagement, new content is now getting 15-25% organic engagement!)-Set up social media dashboard and social listening tools for clients' management team to track and manage active social channels-Partnered with local media (TV & Radio) to host or sponsor unique events exclusive to specific client that increased walk-on traffic on the lot, or garnered double the name recognition on local stations- Comscore "Make Your Case" Winner for 2019

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  Bankston Motor Homes Inc

  • Huntsville, Alabama Area

  • Marketing Director

    • Oct 2016 - Jun 2019
    • Huntsville, Alabama Area

    Create and drive integrated marketing strategy for all five Bankston Motor Homes RV dealerships with significant improvements which included:- Doubled leads received in 2018 from record highs in 2017- Orchestrated RV GiveAway that had record attendance at event & and garnered significantl PR from multiple media outlets- Implemented strategies that fostered 3x more leads in 2017 from 2016- Fostered monthly sales volume increases of 25% above current industry growth averages- Increased social media engagement by 2.5X over prior metrics through the use of better content andimproved strategy and focus- Completed media audit which uncovered 19% of inefficient spending and redirected those funds to better performing media platforms within the first 6 months employment.--Set up social media dashboard for social media listening and reputation management which has visibly improved key metrics.

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  Rocket City Broadcasting

  • Huntsville, Alabama Area

  • Marketing Consultant- helping companies grow their market share using radio & social media

    • Jan 2016 - Oct 2016
    • Huntsville, Alabama Area

    -Helped local art school run one week campaign achieving 2X their highest weekly website visitors-Created radio promotion for local arcade which generated record-breaking walk-in customer counts 2 consecutive weekends through the strategic use of radio advertising, mobile gaming trends, and cross promotional tools-Developed unique and strategic broadcast campaigns for local business owners achieving a positive return on investment

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  StatCon Inc.

  • Huntsville, AL

  • Independent Analytical Consultant

    • Mar 2008 - Aug 2013
    • Huntsville, AL

    -Consulted with clients to determine the best statistical methods to use based on their available data, resources, and project objectives-Completed projects to determine legal exposure by comparing voluntary and involuntary termination rates for protected classes-Assessed organizational termination rates to determine invountary and voluntary turnover benchmarks for organizational tracking-Designed and led workshop for local business owners on the use of statistics for business-Created survey design and analysis course for Professional and Continuing Education at UAH

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  GEICO

  • Chevy Chase, MD

  • Statistical Analyst-Selection Systems

    • Aug 2002 - Dec 2004
    • Chevy Chase, MD

    -Supported regional service center statistical personnel in reconciling physical headcounts with full-time equivalent estimates for monthly staffing forecasts-Used Time Series Forecasting models in SAS to predict monthly staffing requirements for approximately 4000 employees at nine different service centers-Validated employee selection procedures to insure compliance with legal guidelines-Evaluated both vendor hiring tests and internally developed hiring tools to determine predictive efficacy-Analyzed quarterly new hire survey results for nine locations and reported findings to stakeholders-Successfully managed company-wide reports aimed at tracking new hire commitment, supervisor selection processes, manager interviewer success, and referral source efficacy-Analyzed attrition rates of voluntary and involuntary turnover for organizational diagnosis, diversity, and workforce projections-Performed organizational diagnosis and modeling activities to identify current workforce capacities, integrate projected attrition and future hiring outcomes, and assess possible gaps identified by models-Served as statistical expert for work group on matters relating to project design, data analysis, and significance of findings-Completed projects aimed at determining legal exposure on issues relating to supervisor selection, involuntary turnover, and hiring outcomes-Managed survey development and analysis projects that required expertise in item-response analysis, exploratory factor analysis, and sample size limitations-Developed final reports and presented results of statistical analysis projects to key stakeholders using Microsoft Excel, Power Point, SPSS, and other software as needed-Produced multiple quarterly and semi-annual summary reports for various internal customers (Supervisors, Recruiting Managers, Regional Managers, Vice-Presidents, etc.)

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  Citadel Communications

  • Baton Rouge, Louisiana Area

  • Local Radio Sales Manager

    • Nov 1999 - Jun 2000
    • Baton Rouge, Louisiana Area

    -Managed a sales staff of 6 account executives responsible for $1.2M in sales-Designed and managed broadcast rates for six stations factoring in local demand, corporate revenue goals, and available inventory-Implemented and led internal sales training program to improve prospecting results, closing ratios, and presentation skills-Coached sales team in the use of consumer behavior data and software

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  Clear Channel

  • Baton Rouge, LA

  • Account Executive

    • Jun 1996 - Nov 1999
    • Baton Rouge, LA

    - Gulfstar (now Clear Channel) President's 100 Club- Gulfstar Millionaires Club Member- WYNK Salesperson of the month (multiple awards, 1997, 1998, 1999)Developed new clients through cold calling, prospecting, referrals, and solution-based sales techniquesConsistently met and exceeded revenue goals and received numerous awards for salesperson of the month (also member of Millionaire's club, and top 15% of sales staff nationwide in 1998)Collaborated with clients to develop multi-station campaigns, creative copy, and coordinating promotions to maximize the clients' return on investment

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  KRVE-FM

  • Denham Springs, LA

  • Account Executive

    • Jul 1995 - May 1996
    • Denham Springs, LA

    Generated over $150,000 in new contracts within first 10 months through prospecting, cold-calling, referrals, and solution-based selling techniquesEducated clients in the use of radio and broadcast techniquesUtilized radio advertising bureau, consumer behavior data, and Arbitron data to provide clients with relevant industry researchNegotiated contracts, rates, and schedules with clientsCoached clients in the use of marketing principles