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Tanvir Pathan is a seasoned Area Sales Manager with 20+ years of experience in sales, distribution, and marketing operations. He holds an MBA from Liverpool John Moores University and a PGDM from Institute of Management Technology, Ghaziabad. Tanvir is fluent in English, Hindi, and Gujarati and has worked with top companies like BigTree Brands, Capital Foods Private Limited, and Perfetti Van Melle. Tanvir has a strong background in leadership, decision-making, and conflict resolution. He has successfully managed teams, developed and implemented growth strategies, and driven business growth through effective sales planning and achievement. Tanvir is currently based in Northern Province, Zambia, and continues to work as an Area Sales Manager.

Credentials

  • PG Program in Management with IMT Ghaziabad
    Institute of Management Technology, Ghaziabad
    Aug, 2022
    - Apr, 2026
  • Diploma in HRMS
    Narsee Monjee | NMIMS Distance Learning
    Apr, 2002
    - Apr, 2026
  • RIGHT ifra RIGHT
    -

Experience

  • BigTree Brands
    • Northern Province, Zambia
    • Area Sales Manager
      • Jan 2023 - Present
      • Northern Province, Zambia

      • Ensures that team executes all business functions successfully.• Act as a link between Management and Employees who work directly with clients and customers.• Maintain a high standard of customer service at their location and respond to complaints other issues.• Delegates tasks to store associates and other team members to carry out sales strategies.• Overseeing daily business operations.• Developing and implementing growth strategies.• Improving revenue.• Evaluating performance and productivity.• Researching and identifying growth opportunities.• Generating reports and giving presentations.• Understanding of Cross function management and financial monitoring-Warehouse • Leadership skills, including goal setting, motivating, training and mentorship.• interpersonal and communication skills,• Effective conflict resolution and problem-solving• Work closely with logistic and distribution department to ensure that all orders are filled properly and in a timely manner.• Establishing, maintaining and expanding customer base• Increasing business opportunities through various routes to market• Setting sales targets for individual reps and team • Recruiting and training sales staff• Managing all sales channels, e.g., Modern Trade, Traditional Trade and Horeca and ensure daily operations functioning well.• Monitoring and analysing performance of the team & identify solutions.• Developing sales strategies and setting targets.• Possibly dealing with major customer accounts• Collecting customer feedback and market research• Keeping up to date with products and competitors

    • Area Sales Manager
      • Jun 2015 - Dec 2022
      • Gujarat, India

      Developing, reviewing and reporting the business development division’s strategy and ensuring the strategic objectives are well understood and executed by the teamImpacting organization profitability through effective strategic and tactical management decisions and new business developmentSteering business operations for the profit center with a view to realize pre-planning sales and revenue targets; formulating profit center budget for operational / business development activitiesFormulating, developing and implementing yearly business strategies to ensure attainment of revenue goals and profitable sell-throughDriving business and ensuring sustainable growth, focusing on achieving /surpassing sales targets; expanding business reach and creating new sales / leads opportunitiesExecuting business plans and performance management of channel partners, including development and execution of joint sales plans, local area marketing, staff coaching, recruitment and hosting constructive meetings

    • Netherlands
    • Food and Beverage Services
    • 700 & Above Employee
    • Sr.Distribution and Sales Executive
      • Apr 2012 - May 2015

    • Distribution and Sales Executive
      • Aug 2008 - Mar 2012

      Achieved established sales targets.Giving regular feedback and information of our brand performance and competitive activity.Territory planning: Route planning, Subsidies control, wholesale handling, manpower planning.Maintains and services existing customers and develops new business where the opportunity occurs.Supervise a team of Sales staff.Responsible for general co-ordination, scheduling of activities and orientation.Distributors and outlet coverage.Distributor selection and appointment.Ensuring field discipline and system Giving regular feedback and information of our own brand performance as well as competitive activity in the area.

    • India
    • Manufacturing
    • 700 & Above Employee
    • Territory Sales Incharge
      • Jun 2007 - Jul 2008

      Responsible for target achievementIncrease market depth and market share Supervise sales team,distributorCoordination , Sales planing and achievement Follow system and discipline Improvement of brand value and impact Market work and improve coverageCover rural urban and modern trade market

    • Sales Representative
      • Mar 2004 - May 2007

  • Parle Products Pvt. Ltd
    • Junagadh Area, India
    • Sales Representative
      • Oct 2001 - Feb 2004
      • Junagadh Area, India

      Responsibility to increase focus brands market width and depth Responsible for primary and secondary target Handling distributor and retail wholesale market of rural/ semi urban areas

Education

  • 2022 - 2024
    Liverpool John Moores University
    Master of Business Administration - MBA, Sales, Distribution, and Marketing Operations, General
  • 2021 - 2022
    Institute of Management Technology, Ghaziabad
    PGDM, Management
  • 1999 - 2001
    Saurashtra University, Rajkot
    Bachelor of Commerce - BCom, Business/Commerce, General

Suggested Services

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Industry Focus. “Food Production”

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