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Tanupam Akuli is a seasoned marketing professional with extensive experience in digital marketing, marketing communications, and business analysis. He has worked with top companies like Amazon, CRMIT Solutions, and Ola (ANI Technologies Pvt Ltd). Tanupam holds a Master of Business Management (MBM) degree from the University of Calcutta and has certifications in Google Analytics, Google Ads, and HubSpot Academy. Tanupam has expertise in digital marketing, marketing strategy, business analysis, and team management. He has led various marketing initiatives, including demand generation programs, corporate affairs activities, and CSR initiatives. Tanupam is proficient in multiple languages, including English, Hindi, and Bengali.

Credentials

  • Advanced SEO: Search Factors (2016)
    LinkedIn
    Oct, 2019
    - Apr, 2026
  • Calculating Gross Profit with Google Analytics
    LinkedIn
    Oct, 2019
    - Apr, 2026
  • Google Analytics Essential Training
    LinkedIn
    Oct, 2019
    - Apr, 2026
  • Learning Web Analytics
    LinkedIn
    Oct, 2019
    - Apr, 2026
  • Local SEO
    LinkedIn
    Oct, 2019
    - Apr, 2026
  • Advertising on Facebook
    LinkedIn
    Sep, 2019
    - Apr, 2026
  • Advertising on Facebook: Advanced
    LinkedIn
    Sep, 2019
    - Apr, 2026
  • Google Ads (AdWords) Essential Training (2018)
    LinkedIn
    Sep, 2019
    - Apr, 2026
  • SEO: Link Building in Depth
    LinkedIn
    Sep, 2019
    - Apr, 2026
  • Advertising on YouTube
    LinkedIn
    Aug, 2019
    - Apr, 2026
  • Marketing Foundations: Automation
    LinkedIn
    Aug, 2019
    - Apr, 2026
  • Strategic Partnerships: Ecosystems and Platforms
    LinkedIn
    Aug, 2019
    - Apr, 2026
  • Email Marketing Certified
    HubSpot Academy
    Nov, 2020
    - Apr, 2026

Experience

  • CRMIT Solutions
    • Bengaluru, Karnataka, India
    • Head - Digital Marketing
      • Feb 2023 - Present
      • Bengaluru, Karnataka, India

  • Amazon
    • Mumbai
    • Amazon Trained E-Commerce Specialist
      • Aug 2016 - Present
      • Mumbai

      I provide consulting services to SMEs, sellers and traders to bring their businesses online to the Amazon.in platform. It involves concept selling, on-boarding and training. I trouble-shoot their problems, issues and handhold them to grow their online businesses through appropriate digital strategies.

  • Cogitate Technology Solutions, Inc.
    • Mumbai, Maharashtra, India
    • Consultant - Marketing Communications
      • Dec 2019 - Feb 2023
      • Mumbai, Maharashtra, India

    • Consultant - Marketing & Business Analysis
      • Jan 2018 - Aug 2018
      • MUmbai

      Working closely with the VP Sales & Marketing and the Sales Team to implement the client outreach programs and other projects. Responsible for managing MIS, BI reports & business analysis and presentations.

    • Head - Marketing
      • Aug 2017 - Jan 2018
      • Mumbai Area, India

      Development and management of the B2B Demand Generation marketing programs, including strategic planning, execution and ROI tracking, website, and social media. Managing digital agency to build SEO, AdWords, SEM campaigns, keyword research and bidding Managing the PR agency to establish and strengthen image as a thought leader in the L&D and training space.

    • Senior Manager & Head - Corporate Affairs & CSR (North & East India)
      • Feb 2015 - Mar 2016
      • New Delhi

      Lead the image-building, corporate affairs activities and CSR initiatives in North, West and East India. Identify commercial opportunities in the market, disseminating information and facilitating initial contact and introduction contacts. Provide resourceful information on the local market and business opportunities by identification and analysis of market-sector combinations to create opportunities. Monitor the economic, political, regulatory and legal framework, gathering and analyzing information on developments or changes in policy issues that interest the company across sectors and industries.

    • Manager - Marketing Communications, India
      • Jun 2012 - Feb 2015
      • Mumbai

      Responsible for conceptualizing, developing, budgeting and implementing marketing strategies and programs in India and work in tandem with the international marketing team. Ideate thought leadership initiatives. Manage, track and optimize outreach, publicity and image campaigns, customer engagement functions and product campaigns.

  • CRISIL Limited
    • Mumbai, India
    • Manager - Franchise & Outreach
      • Jan 2009 - Jun 2012
      • Mumbai, India

      Champion brand messages through outreach and franchise activities for CRISIL SME Ratings across India. Promoting and marketing the ratings concept through integrated marketing communications initiatives and strategies across geography (print advertisements, brochures, letters, fliers, posters, banners, scripts, proposals, workshops, seminars, conferences, films and web presence). Organise press conferences and road shows during product launches and achievements of milestones.

  • FICCI
    • New Delhi & Mumbai
    • Marketing Manager
      • May 2006 - Dec 2008
      • New Delhi & Mumbai

      Branding, promotional activities, corporate communications, media relations and building strategic partnerships & alliances for FICCI WRC & FICCI Quality Forum.

    • Executive ( Management Cadre)
      • Sep 2004 - Apr 2006
      • Mumbai & Kolkata

Education

  • 2002 - 2004
    Department of Business Management, University of Calcutta
    Master of Business Management (MBM), Marketing & Finance
  • 1997 - 2001
    University of Calcutta, Calcutta, India
    Bachelor of Science (B.Sc.), Computer Science (Honours), Physics, Mathematics
  • 1986 - 1997
    Kendriya Vidyalaya

Suggested Services

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Industry Focus. “Software Development”

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