Bio
Credentials
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Advanced SEO: Search Factors (2016)
LinkedInOct, 2019- Apr, 2026 -
Calculating Gross Profit with Google Analytics
LinkedInOct, 2019- Apr, 2026 -
Google Analytics Essential Training
LinkedInOct, 2019- Apr, 2026 -
Learning Web Analytics
LinkedInOct, 2019- Apr, 2026 -
Local SEO
LinkedInOct, 2019- Apr, 2026 -
Advertising on Facebook
LinkedInSep, 2019- Apr, 2026 -
Advertising on Facebook: Advanced
LinkedInSep, 2019- Apr, 2026 -
Google Ads (AdWords) Essential Training (2018)
LinkedInSep, 2019- Apr, 2026 -
SEO: Link Building in Depth
LinkedInSep, 2019- Apr, 2026 -
Advertising on YouTube
LinkedInAug, 2019- Apr, 2026 -
Marketing Foundations: Automation
LinkedInAug, 2019- Apr, 2026 -
Strategic Partnerships: Ecosystems and Platforms
LinkedInAug, 2019- Apr, 2026 -
Email Marketing Certified
HubSpot AcademyNov, 2020- Apr, 2026
Experience
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CRMIT Solutions
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Bengaluru, Karnataka, India
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Head - Digital Marketing
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Feb 2023 - Present
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Bengaluru, Karnataka, India
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Amazon
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Mumbai
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Amazon Trained E-Commerce Specialist
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Aug 2016 - Present
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Mumbai
I provide consulting services to SMEs, sellers and traders to bring their businesses online to the Amazon.in platform. It involves concept selling, on-boarding and training. I trouble-shoot their problems, issues and handhold them to grow their online businesses through appropriate digital strategies.
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Cogitate Technology Solutions, Inc.
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Mumbai, Maharashtra, India
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Consultant - Marketing Communications
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Dec 2019 - Feb 2023
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Mumbai, Maharashtra, India
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JTB India Pvt Ltd
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MUmbai
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Consultant - Marketing & Business Analysis
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Jan 2018 - Aug 2018
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MUmbai
Working closely with the VP Sales & Marketing and the Sales Team to implement the client outreach programs and other projects. Responsible for managing MIS, BI reports & business analysis and presentations.
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Work Better Training Pvt Ltd
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Mumbai Area, India
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Head - Marketing
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Aug 2017 - Jan 2018
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Mumbai Area, India
Development and management of the B2B Demand Generation marketing programs, including strategic planning, execution and ROI tracking, website, and social media. Managing digital agency to build SEO, AdWords, SEM campaigns, keyword research and bidding Managing the PR agency to establish and strengthen image as a thought leader in the L&D and training space.
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Ola (ANI Technologies Pvt Ltd)
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New Delhi
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Senior Manager & Head - Corporate Affairs & CSR (North & East India)
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Feb 2015 - Mar 2016
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New Delhi
Lead the image-building, corporate affairs activities and CSR initiatives in North, West and East India. Identify commercial opportunities in the market, disseminating information and facilitating initial contact and introduction contacts. Provide resourceful information on the local market and business opportunities by identification and analysis of market-sector combinations to create opportunities. Monitor the economic, political, regulatory and legal framework, gathering and analyzing information on developments or changes in policy issues that interest the company across sectors and industries.
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TransUnion
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Mumbai
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Manager - Marketing Communications, India
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Jun 2012 - Feb 2015
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Mumbai
Responsible for conceptualizing, developing, budgeting and implementing marketing strategies and programs in India and work in tandem with the international marketing team. Ideate thought leadership initiatives. Manage, track and optimize outreach, publicity and image campaigns, customer engagement functions and product campaigns.
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CRISIL Limited
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Mumbai, India
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Manager - Franchise & Outreach
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Jan 2009 - Jun 2012
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Mumbai, India
Champion brand messages through outreach and franchise activities for CRISIL SME Ratings across India. Promoting and marketing the ratings concept through integrated marketing communications initiatives and strategies across geography (print advertisements, brochures, letters, fliers, posters, banners, scripts, proposals, workshops, seminars, conferences, films and web presence). Organise press conferences and road shows during product launches and achievements of milestones.
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FICCI
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New Delhi & Mumbai
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Marketing Manager
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May 2006 - Dec 2008
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New Delhi & Mumbai
Branding, promotional activities, corporate communications, media relations and building strategic partnerships & alliances for FICCI WRC & FICCI Quality Forum.
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Thomas Cook (India) Ltd.
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Mumbai & Kolkata
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Executive ( Management Cadre)
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Sep 2004 - Apr 2006
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Mumbai & Kolkata
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Education
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2002 - 2004Department of Business Management, University of Calcutta
Master of Business Management (MBM), Marketing & Finance -
1997 - 2001University of Calcutta, Calcutta, India
Bachelor of Science (B.Sc.), Computer Science (Honours), Physics, Mathematics -
1986 - 1997Kendriya Vidyalaya
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