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Bio

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Here is a polished third-person bio worthy of keynote spotlights, investor decks, and media profiles: Tanner Cormier is a seasoned content strategist with a proven track record of driving results-driven storytelling across various industries. As a Director of Customer Experience Strategy at Endy, he has honed his expertise in crafting compelling narratives that captivate audiences and drive business growth. With a strong background in journalism and a keen eye for detail, Tanner has developed a unique ability to distill complex ideas into engaging, bite-sized content that resonates with diverse audiences. His expertise spans copywriting, editorial, social media, and storytelling, making him a versatile and in-demand content creator.

Experience

    • Canada
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Director, Customer Experience Strategy
      • Jan 2023 - Present

    • Manager, Customer Experience Strategy
      • Apr 2022 - Jan 2023

    • Manager, Customer Experience
      • Aug 2020 - Apr 2022

    • Team Lead, Customer Experience
      • Apr 2019 - Aug 2020

  • Shopify
    • Toronto, Ontario
    • Merchant Success Advisor
      • Jan 2017 - Apr 2019
      • Toronto, Ontario

      Skilled Customer Success specialist with a proven ability to build productive relationships with Merchants, Partners and internal stakeholders. Experienced in communications, adaptive and resourceful problem solving, and rapidly gaining knowledge about new technologies, concepts and commerce principles. I'm results-driven and motivated to provide excellent service to the parties I interact with daily.As a Customer Success Advisor at Shopify, I split my focus between Merchant needs and the product I support. Where Merchants are concerned, I strive to provide a certain ease of experience while demystifying a complex and powerful tool. I do this by gathering context about a Merchant's needs and providing insightful, comprehensive and forward-looking advice and solutions. I consider each goal, roadblock and hiccup I encounter as my own, and use every interaction as an opportunity to deepen my knowledge of both the platform and the Merchant experience beyond it. Product-wise, I listen to the Merchants I interact with to identify pain-points and advocate on their behalf with the teams who develop, administer and support Shopify in an effort to aid in its continued and rapid growth.

  • National Post, Inc.
    • Toronto, Canada Area
    • Freelance Writer
      • Jan 2009 - Mar 2015
      • Toronto, Canada Area

      • Successfully pitch editors on various culture, television, music and events-related story ideas• Research and write content including contextual think pieces and recap content for film and television, providing critical analysis and concise, compelling re-introductions to established titles and franchises• Produce 700 to 1500 word articles with a high degree of acuity under short deadlines• Collected interviews and research for event coverage content surrounding Canadian Music Week in 2010• Generate tens of thousands of page views with content syndicated across the PostMedia network

  • Playboy Plus Entertainment
    • Montreal, Canada Area
    • Campaign Coordinator & Copywriter at Playboy.com, TheSmokingJacket.com
      • Feb 2012 - Aug 2014
      • Montreal, Canada Area

      • Helped clients in spirits, entertainment and grooming sectors tackle marketing objectives through direct integration with one of the most successful and recognizable legacy brands in the world• Acted as point person at Playboy.com to develop and execute custom advertising programs encompassing digital and social media, including editorial content strategy, landing pages, microsites, sweepstakes, custom photo/video shoots, social media content strategy, custom standard and interactive ad units and other new media executions• Developed numerous integrated marketing solutions for clients including Sony Pictures, Universal Studios, The Weinstein Company, HBO, AMC, Beam Suntory (Maker’s Mark, Hornitos), Diageo (Crown Royal, Tanqueray), Pabst Brewing Company, and Anheuser-Busch (Bud Light Platinum)• Wrote copy for every facet of each campaign, including decks, creative briefs, web/SEO copy, custom ads, social media and editorial content• Contributed creative strategy that proved integral in capturing new and returning business worth $10,000 to $1 million per campaign, including re-signing a key spirits client to a second consecutive 12-month program with $1 million in billings, doubled from the previous year• Reported directly to internal and external stakeholders including sales teams, marketing managers and clients, providing progress reports and demos for approval• Directed production on 10+ concurrent campaigns with budgets ranging from $5,000 to $100,000+• Managed workflow of teams comprised of developers, graphic designers, editorial staff, producers and talent • Collaborated directly with producers and designers in a creative direction capacity to provide decisive leadership, enforce creative guidelines and ensure approved schedules were followed• Conducted quality assurance on all custom executions prior to client approval and launch, and led optimization efforts during campaign flight based on client feedback and performance statistics

  • CBC/Radio-Canada
    • Toronto, Canada Area
    • Editorial/Production Internship | The World at Six, CBC Toronto
      • Sep 2009 - Nov 2009
      • Toronto, Canada Area

      • Secured a highly coveted and immersive production internship with CBC National Radio News’ flagship local and international news programs• Attended senior-level story meetings and regularly participated in planning daily news coverage• Monitored wire services and social media for emerging and developing news and current events stories• Wrote, workshopped and edited news scripts for submission into the lineup for hourly news broadcasts and daily programming• Curated and edited audio clips for contextual use in radio news stories using CBC standard audio mixing tools• Collected impromptu streeter interviews for use in general news response stories, and conducted recorded phone interviews with industry experts for contextual analysis in case-specific stories• Attended media and cultural events on behalf of CBC National Radio News to collect interviews and sound clips• Wrote and chase produced reporter talk pieces comprised of interviews, found sound and scripted voice overs

  • CFRB 1010 AM
    • Toronto, Canada Area
    • Freelance Radio Producer | CFRB Presents
      • Mar 2009 - Mar 2009
      • Toronto, Canada Area

      • Wrote and produced a short radio documentary for CFRB, a celebrated talk radio station in Toronto• Created and executed documentary production schedule, from research and script development to sound capture and final studio production• Collected interviews and sound as dictated by the production shotlist, with some improvised field recordings• Edited and mixed raw sound, interview/voice-over tape and music into an engaging radio documentary using professional-grade audio mixing software• “The Job Hunt” was also made available as a downloadable podcast after the original air date

Education

  • 2005 - 2010
    Toronto Metropolitan University
    Bachelor of Journalism, Broadcasting

Suggested Services

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Industry Focus. “Furniture and Home Furnishings Manufacturing”

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