Experience

• 

  SP2S

  • Founder

• 

  Availability.com

  • West Kingston, RI

  • General Manager

    • 2000 - 2003
    • West Kingston, RI

    Business leader of a vendor-neutral, start-up initiative funded by American Power Conversion to partner the leading technology infrastructure providers in market development activities for mission critical system requirements. Recruited numerous leading partners such as Cisco, EMC, and Oracle to participate in content development, customer education, forums, and product information to CIO's and senior IT leaders.

• 

  Mustang Software/Mustang.com

  • Bakersfield, California Area

  • Vice President of Marketing

    • 1998 - 1999
    • Bakersfield, California Area

    Responsible for quickly repositioning the company from a bulletin board software manufacturer to a provider of customer service email response solutions, centered on the flagship "Internet Message Center" (IMC) product. Managed corporate identity, re-branding, media, product positioning, all aspects of in house marketing communications efforts, and investor relations during this time. Mustang.com was acquired by Quintas, and later Avaya.

• 

  Tanley & Associates

  • Founder & Principal

    • 1997 - 1999

    High tech marketing consultant for leading hardware and software companies, with highly successful ROI and topline growth results, at a time of massive technology commoditization and price erosion. Specialties included brand differentiation, demand generation, and multichannel programs for product bundles, affiliate partnerships, and direct revenue generation.

• 

  American Power Conversion

  • France
  • IT Services and IT Consulting
  • 700 & Above Employee

  • Director, North American Media Services

    • 1994 - 1997

    Responsible leader for all North American marcomm activities, including messaging, media buying, publications, events, measurement, testing, positioning, and database marketing. Established a dominant brand preference in the market against numerous competitors as the company grew from $90M to $900M in revenue within six years. Lead architect and primary business development contact for complex partnership programs with industry heavyweights to co-brand and co-promote differentiated joint product solutions.

  • Special Projects Manager

    • 1993 - 1994

    Reporting to the Worldwide VP of Marketing, performing detailed advertising optimization programs, including those addressing mix, ROI, segmentation, marketshare, channel effect, and competitive responses.

  • Inside Sales Engineer

    • 1992 - 1993

    Customer focused sales rep driving new business in the B2B segment. Responsible for direct quota attainment, prospecting, closing, and servicing territory accounts.