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Tanja Balkan is a seasoned business professional with 20+ years of experience in automotive, sales, and management. She has held various leadership positions, including VP of Desking Solution at CDK Global and Early Stage Investor/Advisor at OnSched and VINsyt. Tanja has a strong background in business analysis, process improvement, and team building, and has worked with numerous companies in the automotive industry.

Experience

  • VINsyt
    • Missouri, United States
    • Early Stage Investor/Advisor
      • Jun 2021 - Present
      • Missouri, United States

      VINsyt’s mission is to help dealers promote dealership loyalty while monetizing the life-time value of each satisfied customer by managing reviews, referrals and sharing great experiences. The turnkey technology platform delivers automated VIN Sites, a dealer-branded resource customized to each buyer’s experience, which in turn boosts your dealerships online reputation, fills your sales pipeline with referrals and increases service revenues.

    • Early Stage Investor/Advisor
      • Jun 2017 - Present
      • Toronto, Canada Area

      OnSched’s mission is to help marketplaces and aggregators increase their value per lead by 3–5x, by replacing lead web forms with set appointments. We do this by qualifying and routing leads to the best-fit sales rep., syncing calendars and automating the highest point of friction in your funnel.

    • Business Owner
      • Feb 2015 - Present
      • Melville, NY

      Freelance management Consulting, conversion rate optimization, BSA / FB / AdWords / UX - UI.Through DrivingResultz, I’ve had the opportunity to work with 30+ SMB’s, SME’s and have advised a handful of mid market enterprise companies through digital innovation, moving from legacy systems, mobile first optimization, SEO, market validation and product strategy. Knowing when to help someone “just ship” vs. large enterprise who need to build a multi stage / multi channel - end-to-end product launches. I’ve been on both sides and can help identify where your gaps are in your company based on real pragmatic business conditions. Feel free to reach out if I can help you. I’m always up for meeting other growth minded execs.

  • CDK Global
    • Melville, NY
    • VP of Desking Solution
      • Feb 2003 - Nov 2014
      • Melville, NY

      Managed CDK’s Desking Solutions team, formerly ADP Dealer Services. We took our products National and it was sold as part of a front-end automotive solutions suite, delivering dealer-facing, web-based selling tools including inventory management, trade valuations and lease and finance payment quoting tools.At CDK, I was also involved in the acquisition of other software companies’ where we developed integration strategies of our products along with the associated business strategies for sales and implementations of them. Our product became an integral component of a variety of CRM, Inventory and DMS systems within the automotive industry. The application is still used by thousands of auto dealerships nationwide.

  • LeaseStar, Ltd.
    • Plainview, NY
    • Founder & CEO
      • Jun 1985 - Feb 2003
      • Plainview, NY

      LeaseStar was one of the pioneers of Automotive Leasing Software. Our software compared automotive leasing programs for all lenders and manufacturers, all makes and models in over 15 states primarily in the Northeast/East Coast. We were one of the first providers of this type of service and eventually developed LeaseStar.com, the first web based application in this niche automotive space. LeaseStar was acquired by ADP (CDK Global) in February 2003

Education

  • University at Albany, SUNY
    Bachelor's degree, Computer Science

Suggested Services

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Industry Focus. “Automotive Services”

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