Bio
Experience
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Graphicgirl, LLC
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Encinitas, California
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Creative Director
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Sep 2004 - Present
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Encinitas, California
Pioneered the company’s direction in brand building across multiple media platforms, specializing in graphic, apparel and textile design with a significant impact on market positioning and brand visibility.Directed high-stakes photography shoots and managed design for packaging within the sportswear, food, and product sectors, consistently elevating brand aesthetics and consumer engagement.Implemented advanced digital and multimedia design techniques to create visually compelling marketing materials that significantly boosted client engagement and market share.
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Shepston & Partners
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San Diego, California, United States
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Creative Director
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Feb 2012 - Present
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San Diego, California, United States
Led a team of G7 trained color experts in a major rebranding initiative for The Venetian | Palazzo Conference Center in Las Vegas, integrating cutting-edge design and color science to enhance visitor experiences.Oversaw the complete creative process from conceptualization to execution, ensuring all visual and thematic elements aligned with client objectives and brand identity.Developed strategic partnerships with suppliers and other creative agencies to streamline production processes and reduce costs while maintaining high-quality outputs.
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Education
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1999 - 2000University of California San Diego - School of Extended Studies and Public Programs
Graphic Design -
1988 - 1989ESMOD École Supérieure des Arts et techniques de la Mode
Advanced Degree, Design & Illustration -
1985 - 1987FIDM
AA, Design & Illustration
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Industry Focus. “Graphic Design”
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