Experience

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  Berentzen-Gruppe AG

  • Marketing Manager

    • Sep 2013 - Present

    1.Execution of Standards;2.POP and premium Management;3.Events Management;4.Berentzen Liquor Management ;5.Trade Marketing team management;6.Consumer Promotion;

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  Horizon(china)

  • National Trade Marketing Manager

    • Dec 2012 - Sep 2013

    1, according to the management and development strategies 100 full join, formulate and implement regional brand marketing plan2, formulation, implementation and supervision of the regional brand appeared on the3, explore and suggest outdoor media / Signage opportunities, implementation of regional outdoor media / shop strokes promotion plan4、 analysis of market data, through the analysis of the data about the market (consumer, channel, competitors) and suggests corresponding measures5, strengthen and joined the Ministry headquarters and central departments, ensure that the regional annual channel promotion and consumer promotions timely roll out by the plan; subdivision of performance management and standardization6, strengthen marketing and franchise sales staff communication, supervise and ensure the regional brand image and accessibility standards a hundred all appeared to join the requirements7, planning, management and according to the full join requires the use of supervision and control of the regional market cost8, to explore the region the opportunity to brand promotion and business growth, and the formulation and implementation of action plan

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  Carlsberg

  • Senior marketing supervisor

    • Jan 2012 - Dec 2012

    1 creative planning, implementation of brand sales channels of publicity and promotion activities, such as Valentine's Day activities, 1664 white beer market promotion, catering barbecue garden market promotion activities;2 leadership and management and marketing team, training and management of growth, team 60;3 proposed guidelines, help the sales department to execute the brand promotion and marketing plan and relevant brand implement;4 Budget, planning and monitoring 4 promotion expenses, ensure that the image, promotion, promotion item order and the rationality of use;5 making the display program, the program reached to ensure the regular display and special display quality, such as beer garden project, bar street image display and other accounts;6 collect market and industry information, regularly report;7 different channel particularity, and the sales team to make corresponding improvement program, and promote the implementation and evaluation;8 regular market visits, establish good relationship with key customers, in-depth understanding of customers' business needs, in order to enhance the effect of publicity and promotion activities;

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  JDB(china)

  • Hangzhou, Zhejiang, China

  • Market supervisor

    • Sep 2008 - Dec 2011
    • Hangzhou, Zhejiang, China

    1 assist manager area achieve the regional office operations assessment organization, personnel reserve and management, performance appraisal, set up personnel training, promotion, rewards and punishment system, improve work efficiency, organization operation evaluation of 5 Regional Office 66 people such as the Zhejiang area, staff monthly KPI examination;2 the national / regional theme activities for project management, through the specification, guidance, inspection, evaluation to improve project management standardization, specialization; such as the "auspicious year, drink add much treasure", "not afraid of suffer from excessive internal heat, cool summer" and other marketing activities for project management;3 follow up project (national theme activities, regional consumer activity, terminal construction) do the whole process, such as shop strokes on the landscape, Kunlun listed / add PET listed on the project preparation, implementation process and project summary, to give timely warning and advice, project execution error correction;4 offices on the large area to carry out operations assessment organization, carry out personnel incentive assessment, personnel promotion and pay assessment;To carry out the 5 assist sales region dealer operations assessment, market shock and sales, operation standardization evaluation standard management marketing system;

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  PepsiCo

  • XI 'AN

  • Senior marketing supervisor

    • Sep 2003 - Nov 2008
    • XI 'AN

    1.annual marketing activities2 with the sales department to do the basic market work3 combination of sales, mining market opportunities;4 management team: