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Tammy Lyn Donohue is a seasoned retail executive with 20+ years of experience in merchandising, store operations, and customer service. She has led company strategies and policies related to store operations, marketing, and promotions, as well as customer service for brick and mortar and online divisions. Tammy has worked with top brands such as Gap Inc., Calvin Klein, and Ann Taylor, and has a strong background in trend analysis, creative direction, and visual merchandising.

Experience

  • Sammy + Nat
    • Ridgefield, Connecticut, United States
    • Sammy + Nat Merchandising, Store Operations, Customer Service
      • Oct 2019 - Present
      • Ridgefield, Connecticut, United States

      Lead company strategies and policies related to store operations, marketing and promotions, product and visual merchandising as well as customer service for brick and mortar and online divisions. * Develop long term product goals for online, in store and wholesale, including developing and executing promotional strategies to drive sales and gross margin dollars. * Direct and execute weekly visual floor sets with store teams to ensure flawless merchandise presentation aligned with digital marketing campaigns and seasonal themes.* Liaison with finance and executive team to develop short and long-range price structure evaluation process to maximize profitability. * Provide direction to the planning and distribution teams to ensure uniquely curated store assortments and flow of merchandise to each location. * Partner with SVP of design to create balanced product assortments that incorporate proven best sellers and new trends and ensure strategies support financial plans * Serve as the customer service ambassador for online and in store client base. Manage execution of purchases, returns, and all facets of order execution that may be of concern to customers. * Manage the store team inclusive of Store managers, Sales Associates, Visual Assistants and Replenishment staff. * Travel with wholesale team to create visual presentation at trade shows and assist with sales to new and existing accounts. * Lead creative direction for photo shoots including overarching theme and individual model styling.

    • Division Merchandise Manager, GapKids
      • Jun 2014 - Oct 2019

      * Responsible for total division’s profitability and annual retail volume exceeding $300 Million.* Develop long term financial and product goals along with managing top line sales and gross margin including developing and executing promotional strategies to drive sales and gross margin dollars* Liaison with finance and executive team to develop short and long-range price structure evaluation process to maximize profitability. * Provide direction to the planning, buying and distribution teams for store assortments and flow of merchandise which are consistent with the brand’s identity. * Partner with SVP of design to create balanced product assortments that incorporate proven best sellers and new trends and ensure strategies support financial plans * Manage the buying team inclusive of Directors, Senior and Assistant Buyers. * Travel with sourcing team to negotiate all costing with overseas team and factories.

    • Director MM, Merchandising Gapkids Girls
      • Jul 2013 - Jun 2014

    • Buyer Girls Division
      • Jun 2009 - Jun 2011

    • Senior Buyer - Women's
      • Jul 2007 - May 2009

    • Senior Merchandiser - Sweaters
      • 2005 - 2007

Education

  • 1993 - 1997
    Bucknell University
    ba, spanish, economics

Suggested Services

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Industry Focus. “Retail”

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