Experience

• 

  Beyti - an Almarai Subsidiary

  • Egypt
  • Food and Beverage Services
  • 700 & Above Employee

  • Director of Information Technology

    • Sep 2022 - Present

  • Head Of Information Technology

    • Oct 2021 - Sep 2022

• 

  One Trolley

  • Cairo, Egypt

  • Product Director

    • Sep 2020 - Oct 2021
    • Cairo, Egypt

• 

  British American Tobacco

  • United Kingdom
  • Tobacco Manufacturing
  • 700 & Above Employee

  • IT Functional Manager - Middle East Area

    • Aug 2014 - Sep 2020

    Key Responsibilities:- Landing and Driving Global and Regional Functional IT Strategies/Programs in Middle East area- Leading Area Marketing IT Budget and Projects to improve Marketing capabilities.- Reengineer/Optimize Area Marketing workflow process with accordance to Global standards and best practice- Develop and Drive implementation plans that support best practice and the IT strategy.- Provide functional guidance and coaching to Area IT team when and where required.- Manages the Business IT portfolio of projects and change requests and drive PIR to monitor Benefits realization- Negotiates and manages the Service Level Agreements between Business and IT.- Acts as an effective Company spokesperson on in dealing with external stakeholders (IT associations, Distributors and core IT suppliers).- Leverages knowledge of benchmark processes and practices by acquiring where necessary through in-house expertise / external sources, to drive continuous improvement in productivity with expected quality aligned.- Point of Contact for all Local/Regional Functional IT.

  • Global Programme Test Lead - Eastern Europe and Middle East and Africa Region

    • Aug 2013 - Sep 2020

    - Lead Global program Testing activities for EEMEA Region- Develop and Drive Testing Strategies for the Region - Creation of Test Products with accordance to Global Products- Leading and manage areas team to produce the regional requirements- Train for areas Test leads on the Testing activities.- Single point of contact for all Regional/Global and global 3rd parties Test activities.- Lead the analysis and creation of formal documentation – including EEMEA Region Plans and Reporting.- Provide regular progress reports to the Global/Regional Stakeholders.- Run The Testing Activities to the Region

  • IT Account & Service Delivery Manager - Middle East

    • Nov 2011 - Aug 2013

    - Managed the IT function on a day-to-day operational basis. - Identified and evaluated new technology and products to meet the business growth needs and maintain its competitiveness.- Functioned as the last point of IT escalation contact in the Middle East.- IT Service Catalogue maintenance- Supply Planning and Supply Reviews.- Contract Management for- Management of Service Levels.- Local Application Support Services.- Technology Services.- On Going Service Improvement Plans.- Staff Management and Development (Technical Certification).- Embed global processes, tools, vendors and standards within local market.

  • IT Account Manager - Middle East

    • Aug 2010 - Oct 2011

    - Ensure IT infrastructure (Middle East) compliant with global IT policies, including: organization, governance models, standard practices. - Direct implementation of the global IT strategy in the Middle East and achieved reduction of legacy. - Pivotal in implementation of both global and regional IT projects.- Monitor regional IT infrastructure (Middle East) KPI’s and globally agreed metrics.- Prepare the plans and budgets pertaining to the IT needs of all the offices in Middle East.- Lead end-to-end project management to install, commission or upgrade IT and communications infrastructure.- Develop the business continuity strategy, security strategy and disaster recovery plans.- Participate with the senior management during QPRs submission and Budget review- Ensure the Middle East is compliant with all relevant IT Risk and Compliance measures and controls- Liaise with the Geographic entity Directors, Geographic Managers and the Geographic Functional Directors for IT requirements and Objectives.

  • IT Marketing Account Manager - North Africa

    • Sep 2009 - Aug 2010

    - Instrumental in overseeing distribution of company brands in the region to ensure maximum IT systems availability.- Achieve targeted growth of the organisation by effective penetration of teams into new markets and capturing business by mapping and measuring potential of properties, customers and industry segments.- Consistently analysed changing market dynamics and strategized corporate objectives, execution & planned ROI etc, as a member of the group senior management team, and directly impacted business development and growth of various divisions of the group.- Facilitate preparation of IT budget proposals, evaluated project deliverables, allocated tasks and supervised team to meet assigned targets.- Negotiate deals with distributors/other stake holders; monitored performance of distributors’ functions.- Partner internal teams, software vendors and consultants for the implementation of new systems within designated business area.- Conduct frequent training sessions for staff mentoring and development.- Present trade marketing reports to senior management.

• 

  British American Tobacco

  • United Kingdom
  • Tobacco Manufacturing
  • 700 & Above Employee

  • IT Business Analyst

    • Jul 2006 - Jul 2009

    - Collaborate business team to analyze business requirements and identified process gaps in accordance to the company standards and best practices.- Direct engagement with the company distributors to land the company best practice processes- Engagement with the system suppliers to implement the company system process and required business analysis- Engage with the company distributors to drive and implement the changes and process improvement plans. - Land the regional TM&D system in Middle East countries where required.

  • IT Business Analyst

    • Apr 2003 - Jul 2006

    - Design Trade Marketing and distribution process in with the company global best practice- Lead the implementation of Marketing and Distribution Systems for North Africa where required.- Company Distribution process and systems improvement Lead- Lead Distribution systems Integration with regional ERP systems and local GIS solution

  • IT System Analyst

    • Jul 2000 - Apr 2003

    - Engage with the business users and stakeholders for IT requirements- Lead the IT systems implementation for Marketing, Finance and HR.- Implementation of GIS solution for Egypt- Marketing Information analysis and reporting

• 

  EGYPTIAN NATIVE COMPANY

  • Cairo

  • IT Manager

    • Jul 1996 - Jul 2000
    • Cairo

    - Managed the entire IT applications and network.- Administered and maintained smooth running of IT environment at head office, and various Project sites.