Experience

• 

  Kilne

  • Senior Public Relations Manager

    • Aug 2021 - Present

• 

  swerve

  • Account Manager

    • Dec 2020 - Jul 2021

    - Managed 7+ accounts stemming from tech, toy, baby, and food - Handled all client communication, including leading bi-weekly/weekly status calls. Reviews all materials before being sent out to client and/or media/influencers- Built client proposals, plans, and yearly strategic outreach documents- Lead team who supports on media list building, material development, influencer partnership management, traditional media outreach, sample/mailer shipping, and media monitoring and reporting

  • Senior Media Relations and Events Manager

    • Jun 2019 - Dec 2020

    - Lead execution of Swerve and client events, both in-person and virtually post-COVID (venue, budget, decor, catering, guest list, media material development, pitching, influencer and media outreach, etc.)- Handled budget management for Swerve media tours, Swerve events, retainer client programs, and client events- Account manager across food, tech, baby and toy retainer clients. Oversees client management and satisfaction

  • Media Relations Manager

    • Sep 2017 - May 2019

    - Independently grew and managed the US satellite media tour (SMT) programs- Pitched Swerve’s Canadian ground media tour and US satellite media tour program- Managed all budgets and contract negotiations for hosts, influencers, clients and vendors- As both Canadian and US tours grew, managed Media Relations Assistant- Oversaw media tour client management and satisfaction- Supervised progress of both media tour and sales team, addressing and assisting with any red flags or roadblocks

  • Media Relations Specialist

    • Jan 2017 - Sep 2017

    - Worked directly with CEO to launch Swerve’s media tour programs in the US- Pitched all US satellite media tours to US TV and radio stations- Handled all logistics (finding a suitable location to host, booking satellite, handling catering, etc.)- Directed and practiced messaging with our satellite media tour host/expert- Attended and produced international (US) satellite media tours

  • Media Relations Coordinator

    • Jan 2016 - Dec 2016

    - Assisted media tour team in the execution of cross-country co-operative media tours- Solely responsible for media monitoring and reporting of all media tour programs- Drafted and executed accompanying social media for each tour- Created graphics and original content for social media and websites

  • Public Relations Intern

    • Aug 2015 - Dec 2015

    - Assisted in day-to-day client needs such as media list building, media monitoring, and reporting- Independently managed, with the assistance of the PR Director, public relations campaigns for high-profile clients such as D-Link- Pitched directly to media and coordinated the delivery and review of samples- Assisted in co-op ground media tours by travelling across Canada with experts to assist in morning show segments

• 

  Marketing & Communications Central

  • Toronto

  • Digital Marketing Coordinator

    • Jun 2015 - Aug 2015
    • Toronto

    Managed clients' social media accounts, including creating messaging, running promotional contests, monitoring analytics, and drafting procedure reports. Assisted in public relations duties such as creating and updating media lists, writing press releases and pitches, reaching out to media, and monitoring and tracking media results. Also responsible for office management tasks such as time keeping, paperwork, and other miscellaneous activities.

• 

  H2 Central Marketing & Communications

  • Toronto

  • Digital Marketing Coordinator

    • Apr 2015 - Jun 2015
    • Toronto

    Responsible for the management of clients' social media accounts, including crafting content and promotional contests. Wrote various reports including contact and quarterly reports. Assisted in public relation duties including creating, updating and maintaining media lists; pitching stories to publications; and monitoring and tracking results of both earned and reactive press.

• 

  Carl's IDA Pharmacy

  • Mississauga

  • Office & Pharmacy Assistant

    • Aug 2011 - Apr 2015
    • Mississauga

    Alternated between working in the office and dispensary. Administrative duties included managing prices of inventory, updating and maintaining the website, and designing flyer advertisements. Dispensary duties included filling prescriptions for patients and assisting customers.

• 

  National Post, Inc.

  • Toronto

  • Arts & Life Intern

    • Dec 2014 - Jan 2015
    • Toronto

    Pitched stories ideas to editors. Interviewed sources. Briefed and wrote articles for both online and print.