Bio
Credentials
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MCIM
CIM | The Chartered Institute of Marketing
Experience
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Spain
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Design Services
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100 - 200 Employee
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Regional Sales Manager
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Jan 2018 - Present
•Direct and oversee sales and business development functions for six regional offices (UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain) including management and control of multi-million-dollar P&L. •Doubling business growth through successful market penetration in Saudi Arabia, Qatar, and Kuwait.•Established the groundwork for market entry into the Sub-Saharan Africa market, forecasting a potential market share increase up to 35%.•Supervise operations of channel partners, through target management, customer relations and technical training. • Lead and manage cross-functional teams for the Euroluci Exhibition and Light & Building Exhibition, providing guidance and fostering a collaborative work environment. •Partner closely with R&D, manufacturing, and supply chain departments to customize products originally designed for the European market to meet Middle East specifications.• Ensure full compliance with antitrust and competition laws to overcame cross competition product assignment • Effectively resolve customer issues by leveraging relationships established over multiple years.. Facilitated customer engagement during trade events, gathering valuable feedback and testimonials to inform marketing strategies and improve product offerings.• Successfully executed the annual regional strategy, resulting in double-digit sales growth year-over-year. product projections, and effective management of sales challenges.• Fostered executive-level relationships with new clients, resulting in 60% revenue increase,• Utilized data-driven sales strategies, to optimize performance, resulting in a 40% increase in conversion rates and enhanced pipeline management• Successfully entered new markets, boosting market share by 30%, leading to appointment to the African region as part of the companywide growth development plan.• Created training programs for new distributors, streamlining onboarding processes and improving sales productivity.
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Business Development Manager
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Dec 2012 - 2018
• Manage sales channels and collaborate with each area to identify the progress, opportunity, and condition of each area/channel. • Establish product loyalty through continual efforts to build, re-brand, modify, and increase product offerings in a way that is honest, competitive, and true to the company mission.• Conduct market research to identify customer interest and availability, product need, economic volatility, access to resources, and shipping requirements.• Advise the top management on the market status for each product to make confident decisions in pursuing, maintaining, and strengthening market opportunities.Achievements• Managed the execution of all commercial operations with various teams - supply chain, finance, pricing, procurement and sales, resulting in average annual 35% growth.• Built brand awareness through engaging marketing campaigns that established the company reputation, incite curiosity, and inform potential customers.• Led the participation in industry exhibitions and events, including recovery plans and execution of customer events, seminars and exhibitions.• Strengthened company presence in UAE market by strategically evaluating competitor market share, product offering, recognizable strategies, and advertising efforts.
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Product Manager - LG Home Appliances,
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Oct 2008 - Dec 2012
• Develop and implement full marketing spectrum strategies, objectives and tactics, working collaboratively with different teams and stakeholders.• Carry out NPL analysis and scrutiny of products and product performance before and after launching in the domestic market • Set the marketing calendar in alignment with marketing budget, marketing & media plans and updated/amend quarterly.Achievements• LG Global Award for Best Product Launch 2009-2010.• CEO Recognition award for driving time and cost-efficient marketing campaigns that led to 40% increase in sales. • Designed and executed product marketing promotional campaigns that elevated the sales of slow- moving products across nine major cities around the country.• Carried out successful product launches through strategic planning and management of the cross-functional implementation • Effectively researched competitor products & market trends by analyzing products offered by competitors to support data-driven decision making for sales managers.
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Business Support Manager.
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Mar 2006 - Jul 2008
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Sudan
A company offering international trade services in a wide range of trade activities including building materials & electronic equipmentsJob responsibilities include:• Support of the local and international tenders and bids.• Contact external suppliers and set the final pricing.• Conduct market research to identify demand & competitive landscape for the new businesses & projects• Introduced a new costing and pricing system for the company.• Improved the company internal communication and technology applications (Network, telephone exchange system.
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Education
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2011 - 2012CIM | The Chartered Institute of Marketing
Profissinal Membership, Marketing -
2007 - 2008University of Medical Sciences & Technology (UMST)
Merits, MBA ( Specialized in Marketing) -
2000 - 2004University of Khartoum
Bachlore, Mathematics, Physics -
Comboni college
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