Bio
Credentials
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Bachelor of Engineering
Ben Gurion University of the Negev
Experience
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Germany
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Internet Marketplace Platforms
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700 & Above Employee
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Mobile Product Manager
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Mar 2022 - Present
Product manager of the React-Native written mobile app
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Product Manager
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Feb 2020 - Mar 2022
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bizibox
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Tel Aviv Area, Israel
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Product Manager
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Nov 2017 - Mar 2020
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Tel Aviv Area, Israel
Managing all phases of product life-cycle, including requirement gathering, user stories, wireframes, R&D and bringing features to production under regulation laws in an Agile Methodology.• Define requirements of new product features and to improve the usability of existing interfaces - mobile and desktop• Write detailed User Stories, High level designs and wireframes• Experienced in designing dashboards, flows and intuitive user journey for web and mobile products• Prioritize the backlog according to project schedule and business needs• Ensure all features are built to an appropriate level of delivery according to development phase• Cross functional team management Working with:Jira, Axure RP, Invision, Hotjar, Google Analytics
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Ladbrokes Coral
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Israel
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Product and Marketing Management
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May 2015 - Jul 2017
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Israel
• Execute marketing strategy of multiple gaming brands across different channels• Continuous review and improvement of the customer journey to deliver a user friendly interface• Plan segmented online marketing campaigns, analyse the results according to KPIs, make data-driven conclusions and optimize• Prepare detailed User Stories and mockups• Conduct and prepare market surveys to keep up with industry trends and technologies• Collaborate with Marketing, R&D, QA and BI teams to deliver high quality, original product with high conversion ratesWorking with:Google Analytics, Balsamiq, Heat Maps, Jira, Apple App Analytics, PlayTech Portal, IMS, Other-Levels.
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888holdings
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Israel
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Monitoring System Engineer
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Jul 2013 - Mar 2015
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Israel
Monitor and analyze the performance and capacity of large production computer systems using a variety of tools.• Analyze problems, perform troubleshooting and incident response on the system and track problems through to resolution. • Ensured proper DNS, IP, Firewall, VPN, and server configuration for company’s networks.• Takes responsibility for handling real-time production issues on different platforms and devices such as mobile, tablets, iOS, Android, native apps, download clients, web applications• Strong ability to diagnose server or network alerts, events or issues using PowerShell scripts• Write standard procedures to create consistency and improve response time and accuracy.• Working under tight time constraints in a high pressure environment Working with:HTTP Analyzer, PowerShell, Web sniffers, Emulators, Web server stress tools, CACTI
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Education
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2008 - 2012Ben Gurion University
Bachelor of Science (BSc), Mechanical Engineering -
2019 - 2019John Bryce
UX Certification Program -
2022 -Tel Aviv University
Master of Science - MS, Ecology and Environmental Studies
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Industry Focus. “Internet Marketplace Platforms”
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