Experience

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  Ontario Teachers'​ Pension Plan

  • Toronto, Ontario, Canada

  • Manager, UX & Creative

    • Jan 2023 - Present
    • Toronto, Ontario, Canada

    Manager, UX & Creative with the Experience Design and Innovation Team

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  Munich Re

  • Germany
  • Insurance
  • 700 & Above Employee

  • Director, UX and Marketing

    • Feb 2022 - Sep 2022

    Led the UX design of a platform digitizing all aspects of the insurance buying process from marketing to underwriting, purchase and administration. Collaborated with stakeholders from the Product, Delivery, Sales, and Marketing teams, and vendors. Produced UX deliverables including wireframes, interactive prototypes, and user interface (UI) designs for the e-commerce sites and the member portal. Worked within an agile development framework participating in Sprint reviews and user acceptance testing (UAT).

  • Team Lead, Digital Marketing and User Experience

    • Jan 2019 - Jan 2022

    Worked with subject matter experts and business analysts to ideate, define and document requirements. Collaborated in the production of UX artifacts including user flows, wireframes, and mockups. Managed the creative team delivering bilingual content for web, email, ads, and UI copy. Supervised the launch of co-branded sites and email campaigns for each new client.

  • UX and Marketing Specialist

    • Nov 2016 - Dec 2018

    Collaborated on journey maps, personas, and user flows for the launch of the insurance e-commerce platform. Led design agencies to create engaging marketing materials from product videos to email campaigns.

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  Arbor Memorial Inc.

  • Toronto, Canada Area

  • Digital Marketing Specialist

    • Sep 2014 - Nov 2016
    • Toronto, Canada Area

    Marketing lead for web projects, including improved user experience (UX) design and transition to a new content management system (CMS) for arbormemorial.ca. Implemented Search Engine Optimization (SEO) strategy for transition of the corporatesite and 100+ branch sites under one domain.Managed budgets of $250K+ for digital campaigns (SEM, display, video, retargeting,programmatic) for an 80% increase in leads from online channels.Oversaw the integration of lead generation forms with CRM Dynamics for attribution ofsales by source (organic search, ppc, social or email).Led SEO projects to increase sessions from organic search by 13% and traffic by16.79% (avg. monthly sessions: 320K, 51.32% from organic).

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  Futurpreneur Canada

  • Canada
  • Non-profit Organizations
  • 300 - 400 Employee

  • Manager, Online Marketing

    • Jun 2011 - Sep 2014

    Developed an online marketing plan resulting in a 54% increase in web traffic in 2014 (765K sessions), helping the organization exceed its annual target of 765 start-ups.Managed budgets of $40K+ for Google AdWords campaigns.Led website redesign and SEO plan during transition to​ ​futurpreneur.ca​.Marketing lead for BMO partnership for the creation of an online Business Resource Centre for young entrepreneurs.Established blog, social media and email newsletter (17K recipients/month).

  • Webmaster

    • Jan 2008 - Jun 2011

    Set-up the organization's first e-newsletter, blog and social media properties. Led the move of the bilingual website to a database driven platform: wrote the RFP and project-managed to ensure on-time and on-budget implementation of new site. Trained the Marketing and Communications team on the use of the WordPress content management system (CMS).

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  Centennial College

  • Part-time

  • Instructor - Graphic Design Media Program

    • Sep 2007 - Dec 2007
    • Part-time

    Taught 'Integrated Digital Application 3', covering information architecture, user experience (UX) design, SEO principles, web graphics, HTML and CSS.

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  TemboSocial

  • Toronto, Ontario, Canada

  • Senior Web Designer and Developer

    • Sep 2002 - Nov 2007
    • Toronto, Ontario, Canada

    Designed UX and UI for the PollStream SaaS application for online polls.Contributed to all aspects of the digital product lifecycle, from ideation and design through to execution. Ensured clients’ needs were met through new software features and enhancements.Worked with clients such as Moneris Solutions and Patheon on integrations of polls and campaign microsites.Managed B2B email newsletter and trigger-based email marketing.

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  Hudson's Bay Company

  • E-commerce Department, Toronto

  • Business Analyst (Web Designer and Developer)

    • Feb 2001 - Aug 2002
    • E-commerce Department, Toronto

    Re-designed and developed HBC's corporate website (hbc.ca) in 2002. Responsible for site architecture and UX design, presenting mock-ups to the senior leadership, coordination of web copy writing and translations, HTML development and SEO.Maintained the e-commerce site (hbc.com): designed banner ads and animations, and updated product information and promotions via a CMS.

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  Nitromedia Communications

  • Toronto

  • Multimedia Producer

    • Jul 1999 - Aug 2000
    • Toronto

    I was involved in all aspects of production within a large creative department: participating in brainstorming sessions, storyboarding, illustrating, designing interfaces and optimizing graphics. I worked extensively with Flash: action scripting interactive projects and creating, animating and lip-synching characters (e-learning and games).

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  Centre des femmes d'ici et d'ailleurs

  • Montreal

  • Bilingual Community Organizer

    • Jan 1996 - Jan 1999
    • Montreal

    Part of the collective management team: ensured the fulfillment of our mandate and reported to funders and the board of directors. Hired workshop facilitators and supervised volunteers. Successfully ran a service bartering system pilot project (la Boîte des Savoir-faire) and published a how-to guide for other organizations.