Experience

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  Vibrant Foods

  • Project Manager

    • Mar 2021 - Present

    Vibrant Foods is the parent company of TRS, East End Foods, Cofresh, Everest and Fudco, highly successful South Asian Food Brands. The business produces a range of pulses, spices, flours and other Indian food ingredients that are sold in the UK and across continental Europe. Initiated & successfully led retail-oriented projects that provided business solutions for better operational control and created platform for business growth & development.

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  TRS Cash & Carry Ltd.

  • London, United Kingdom

  • General Manager

    • Jan 2005 - Feb 2021
    • London, United Kingdom

    A specialty Asian foods and mainstream brands wholesaler serving a wide array of B2B customers such as independent retailers, caterers, restaurants and distributors throughout the UK and Europe. Provided strong leadership in all areas of business including Cash & Carry Operations, Purchasing, Supplier Management, Pricing, CRM, Sales & People Management. Increased local & international (Europe) business by streamlining operations and creating improved communication channels with customers. Managed a buying portfolio worth approximately £9mn that included leading grocery, chilled, frozen, FMCG and South Asian Food brands. Focussed on creating a customer-friendly shop in line with store & product layout, promotional visibility and information; reduced errors thereby ensuring customers receive a smooth checkout service valuing their custom & time.

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  Tata Technologies Ltd.

  • Mumbai, India

  • Systems Officer

    • Dec 2000 - May 2004
    • Mumbai, India