Experience

• 

  Uniti Group

  • Senior Consultant, Brand And Content Strategy
• 

  Windstream

  • New Orleans, Louisiana, United States

  • Senior Brand Marketing Manager

    • Jan 2024 - Present
    • New Orleans, Louisiana, United States
• 

  T-Mobile

  • United States
  • Telecommunications
  • 700 & Above Employee

  • Senior Integrated Marketing Manager

    • Nov 2021 - Dec 2023

    Owned and led the planning, execution and optimization of national segment integrated marketing campaigns including brief development, brand storytelling, value proposition, media, messaging, creative development, web experience, social activations, sponsorships and performance reporting resulting in over $5.6B in incremental service revenue.• Drove brand awareness and achieved a 54.8% growth in segment subscriptions through adept management of data-driven marketing campaigns and cross-functional partnerships• Leveraged segment specific messaging and targeted media strategies to generate a 313% growth in subscribers versus control markets within a 3-month period• Successfully developed and presented impactful executive briefs, effectively influencing key stakeholders, resulting in enhanced organizational strategy and outcomes

  • Senior Marketing Manager

    • Feb 2020 - Nov 2021

    Launched 3 successful test-and-learn marketing programs and guided their nationwide expansion by effectively communicating and partnering with regional sales and field marketing teams.• Collaborated with cross-functional teams to create a multi-channel marketing strategy targeting high priority markets, leading to a 45% lift in subscriber growth compared to previous year• Partnered with GTM and Channel Teams to create a discount offer and targeted marketing campaign, delivering an 18% lift in accounts compared to control markets within 3 months

  • Field Marketing Manager

    • Feb 2017 - Feb 2020

    Developed a high-performing team of direct reports across 3 states and partnered with regional sales leaders to support business objectives and reach quarterly performance targets.• Managed $1M+ marketing budgets, demonstrating adept leadership in planning and executing events, and local media tactics• Led regional experiential initiatives by orchestrating large-scale events and promotions across 20 markets, managing sponsorships and on-site activations, resulting in 20% increase in leads

  • Marketing Specialist

    • May 2015 - Feb 2017

    Owned the planning and execution of field marketing initiatives in 4 markets across the Gulf Coast Region and led a team of Brand Ambassadors to ensure flawless on-site execution of events• Leveraged market research and competitive analysis to develop quarterly marketing campaigns, including media, sponsorships, promotions, and tactical execution for 100+ stores, resulting in top 5 regional sales ranking• Created strategy to enhance dealer engagement in co-op program, leading to 107% surge in dealer spending within span of 3 months

• 

  BrownRice Marketing, Inc.

  • Greater New Orleans

  • Media Buyer

    • Nov 2007 - May 2015
    • Greater New Orleans

    Managed 30+ B2B and B2C client accounts, owning media planning, pitch development, production scheduling, vendor relationships and accounts receivable • Negotiated and executed traditional and digital media buys for 30+ clients quarterly, resulting in 25% reduction in expenses and contributing to...

• 

  WAFB TV

  • United States
  • Broadcast Media Production and Distribution
  • 100 - 200 Employee

  • Marketing Producer

    • Jul 2004 - Nov 2007

    Headed TV marketing campaigns for station branding, events, contests, and community service projects.• Wrote copy and edited on air promotion commercials for WAFB, Cable 9 and WBXH• Worked closely with reporters and news producers to promote news stories and increase audience viewership

  • Marketing and Promotions Assistant

    • Aug 2003 - Jul 2004