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T.J. Dela Pena is a seasoned executive with over 23 years of experience in managing complex operational and IT tasks. As Director of Management at Gulf Distributing Holdings, LLC, he oversees all operational, IT, logistics, and communication tasks, ensuring seamless operational performance. Dela Pena has also held leadership positions at Heidelberg Distributing, where he served as Director of Operations/IT Project Manager and Director of IT, and Cone Distributing Inc., where he managed a 1.5 million case operation. His expertise spans inventory management, sales management, budgeting, pricing, forecasting, warehousing, customer relations, account management, customer service, team building, and marketing strategy.

Experience

  • Heidelberg Distributing
    • Dayton Metropolitan Area
    • Director of IT for Heidelberg Distributing
      • Jun 2023 - Present
      • Dayton Metropolitan Area

    • Director of Management
      • Jul 2012 - Present
      • Mobile, Alabama Area

      Responsible for the direction and management of all Operational, IT,Logistics and Communication tasks, creating a seamless operational look for Gulf Distributing Holdings LLC

    • Director of Operations / IT Project Manager
      • Oct 2009 - Jun 2012

      Responsible for the direction and management of all operational tasks, creating a seamless operational look for Heidelberg Distributing.

    • VP Operations
      • Sep 2008 - May 2009

      Vice President of Operations, Gulf Distributing of Mobile, LLC, Mobile, AL 2008-2009• Budgeting and Capital Planning ProcessDeveloped annual revenue plan to support budgeting processProvided monthly updates in regard to budget status, expenditures, and asset listings to senior management• Sales supportAssisted General Sales Manager and Chain Manager and sales people in achieving pertinent brand goals and objectivesAnalyzed and evaluated sales, distribution, and execution data Identified and monitored authorized SKU’s taking the appropriate action to ensure all possible brands and packages are in distribution• Assist with Retail standardsWorked with all levels of sales department on an ongoing basis to facilitate achieving desired outcomes and in-field trainingMaintained close working relationship with top retailers• Inventory Planning and SKU ManagementWorked with marketing and sales to facilitate new brand and package roll-outsEnsured operational cohesion between delivery, warehouse, and sales• Strategic and Ad Hoc AnalysisCompleted all analytical requests on a timely basisProvided assistance to sales management on business planning Provided market share recaps to senior managementCompleted all brewery surveys and financial benchmarking requests• Pricing and Order Forecasting

    • General Manager
      • Mar 1997 - Aug 2008

      General Manager/Operations Manager, Cone Distributing, Inc., Tallahassee, FL 1997-2008• Responsible for leading and motivating employees of 1.5 million case Tallahassee operation through open communication and commitment to high standard• Managed 14 delivery and 14 sales routes, one warehouse manager, and four zone delivery managers in Tallahassee operation

    • Warehouse Manager
      • 1974 - 1997

Education

  • 1973 - 1976
    Colonial High School
    NA, General

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Industry Focus. “Warehousing”

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