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Bio

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Sylvia Sin is a seasoned creative professional with 20+ years of experience in corporate identity, branding, and visual communication. She has led teams and managed diverse projects in Singapore and Malaysia, facilitating content management and user interaction for web and mobile interfaces. Her expertise spans graphic design, web design, interaction design, experience design, and client representation. As a founder of Sylvsin Design, she has conceptualized and implemented deliverables for interdepartmental projects among schools and departments. Her education includes a Graduate Certificate in Human Nutrition from Deakin University, a Bachelor of Arts (Hons) in Visual Communication Design from Middlesex University, and a Diploma in Graphic Design from La Salle College of the Arts, Singapore.

Experience

    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • Creative Group Head
      • Mar 2023 - 1 year 3 months

      Singapore

    • Founder
      • Jun 2016 - 8 years

      Singapore + Currently producing creative concepts and managing projects as creative lead and client servicing for diverse projects in corporate identity, product positioning, editorial design, data visualisation, website design and environmental graphics + Appointed as Adjunct Design Consultant f...

    • Design Lead + Client Servicing Director
      • Aug 2021 - May 2022

      Singapore + Facilitated content management, proposed visual communication and user interaction for web and mobile interfaces for Carborne, an e-commerce and retail dealership specialising in automotive solutions + Furnish concepts and project led production team in creating 75th anniversary video...

    • Singapore
    • Higher Education
    • 700 & Above Employee
    • Head of Art, Office of Creative Direction
      • Jun 2013 - May 2016

      Singapore + Headed a creative team of 8 in conceptualising and implementing of deliverables for interdepartmental projects among 6 schools and 10+ departments in collaboration with industry partners to deliver + Spearheaded event engagement involving 5000+ students and visitors in educational pro...

    • Design Director + Client Management
      • Mar 2011 - Dec 2012

      Singapore + Directed strategic concepts and planning as creative lead for diverse projects in corporate identity, product positioning, editorial design, data visualisation and environmental graphics + Organised content and implemented customised communication solutions in line with client brand s...

    • Independent Design Consultant
      • Feb 2009 - Feb 2011

      Singapore & Malaysia Assigned at agencies for design direction and implementation of communication projects with clients in Singapore, Malaysia, and the UAE, comprising American Express, BSI Private Bank, DBS Private Equity, La Salle Art College, Meydan (Dubai), Resorts World Singapore, Sembc...

    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • Creative Head
      • May 2008 - Jan 2009

      Singapore + Assisted in developing strategic creative solutions with Singapore and Dubai business development units including content creation, concepts, and design development + Managed design implementation through to delivery in corporate branding, launch campaigns and editorial design for Ban...

    • Independent Design Consultant
      • Jan 2007 - May 2008

      Malaysia Contracted on project basis with British American Tobacco, Coronation Springs, DIA Brands, Fitch Design, Euro RSCG, Miliken Chemicals, Guocera Tiles, Standard Chartered Bank, Syngenta

    • Malaysia
    • Design
    • 1 - 100 Employee
    • Design Director + Business Leader (Branding)
      • 2002 - 2006

      Kuala Lumpur, Malaysia + Aligned brand strategies and positioning for 5 integrated cross-functional (Branding, Interior, Design+Build, Architecture and Projects) core units within the organisation of 60 staff + Key business functions included establishing market initiatives by identifying new bus...

Education

  • Deakin University
  • Middlesex University
  • La Salle College of the Arts, Singapore

Suggested Services

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Industry Focus. “Advertising Services”

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