Bio
Experience
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Formul8 Pte Ltd
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Singapore
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Advertising Services
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1 - 100 Employee
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Creative Group Head
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Mar 2023 - 1 year 3 months
Singapore
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Founder
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Jun 2016 - 8 years
Singapore + Currently producing creative concepts and managing projects as creative lead and client servicing for diverse projects in corporate identity, product positioning, editorial design, data visualisation, website design and environmental graphics + Appointed as Adjunct Design Consultant f...
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Design Lead + Client Servicing Director
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Aug 2021 - May 2022
Singapore + Facilitated content management, proposed visual communication and user interaction for web and mobile interfaces for Carborne, an e-commerce and retail dealership specialising in automotive solutions + Furnish concepts and project led production team in creating 75th anniversary video...
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Temasek Polytechnic
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Singapore
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Higher Education
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700 & Above Employee
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Head of Art, Office of Creative Direction
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Jun 2013 - May 2016
Singapore + Headed a creative team of 8 in conceptualising and implementing of deliverables for interdepartmental projects among 6 schools and 10+ departments in collaboration with industry partners to deliver + Spearheaded event engagement involving 5000+ students and visitors in educational pro...
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Design Director + Client Management
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Mar 2011 - Dec 2012
Singapore + Directed strategic concepts and planning as creative lead for diverse projects in corporate identity, product positioning, editorial design, data visualisation and environmental graphics + Organised content and implemented customised communication solutions in line with client brand s...
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Independent Design Consultant
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Feb 2009 - Feb 2011
Singapore & Malaysia Assigned at agencies for design direction and implementation of communication projects with clients in Singapore, Malaysia, and the UAE, comprising American Express, BSI Private Bank, DBS Private Equity, La Salle Art College, Meydan (Dubai), Resorts World Singapore, Sembc...
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Formul8 Pte Ltd
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Singapore
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Advertising Services
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1 - 100 Employee
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Creative Head
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May 2008 - Jan 2009
Singapore + Assisted in developing strategic creative solutions with Singapore and Dubai business development units including content creation, concepts, and design development + Managed design implementation through to delivery in corporate branding, launch campaigns and editorial design for Ban...
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Independent Design Consultant
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Jan 2007 - May 2008
Malaysia Contracted on project basis with British American Tobacco, Coronation Springs, DIA Brands, Fitch Design, Euro RSCG, Miliken Chemicals, Guocera Tiles, Standard Chartered Bank, Syngenta
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Axis Identity Group
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Malaysia
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Design
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1 - 100 Employee
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Design Director + Business Leader (Branding)
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2002 - 2006
Kuala Lumpur, Malaysia + Aligned brand strategies and positioning for 5 integrated cross-functional (Branding, Interior, Design+Build, Architecture and Projects) core units within the organisation of 60 staff + Key business functions included establishing market initiatives by identifying new bus...
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Education
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Deakin University
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Middlesex University
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La Salle College of the Arts, Singapore
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