Experience

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  NSIA INSURANCE LIMITED

  • Nigeria
  • Insurance
  • 200 - 300 Employee

  • Head, Brand and Corporate Communications

    • Oct 2021 - Present

  • Manager, Brands and Corporate Communications

    • Mar 2019 - Oct 2021

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  VFD Group

  • Head, Marketing and Corporate Communications

    • Jul 2018 - Feb 2019

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  First Bank of Nigeria

  • 35 Marina, Samuel Asabia House, Lagos.

  • Brand Management

    • May 2015 - Jul 2018
    • 35 Marina, Samuel Asabia House, Lagos.

    Advertising agency management.Stakeholder management across all business units.Handling of all major Campaigns for the Bank;Brand Campaign - Life Is A Movie: Encouraging customers to tell their own stories so we know how to support them, stemming from FirstBank's proposition - YOU FIRST.Digital Banking Campaigns e.g. FirstMobile app: An innovative transaction app from FirstBank that supports all major transactions done from the convenience of a handheld device. Holistic SME Program e.g. production of fact files for use on CNN, supporting the weekly segment: African StartUp - in partnership with CNN, launching the new product campaign, etc.Premium Banking Campaigns, e.g. Loop Campaign: A lifestyle app from FirstBank.

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  Pagatech Limited

  • Lagos, Nigeria.

  • Below The Line / Trade Marketing Manager

    • Jan 2012 - May 2015
    • Lagos, Nigeria.

    As the first professional marketing communications personnel hired to build and develop below – the – line marketing at Pagatech limited, I assisted in the hiring of A+ candidates across all Paga regions in Nigeria (Lagos, West, North and South). Before this highly functional team was formed, it was my responsibility to directly manage the BTL marketing agency, work on all reports, monitor all activations across regions, collate and analyze data for full use, suggest best ways to reach the consumers at the grass root level, form and build a relationship with authorities, develop and manage functional BTL budgets (making sure the marketing agencies bill right) identify new areas of growth and feedback to the management team. The team is diversifying to follow the new trend in marketing – experiential activities.As the need to grow agent network sales became urgent, I was given an additional role to support trade marketing. The focus for my team then became supporting consumers who transact by themselves on a one on one basis and the agents. We came up with a strategy to plan and execute all point of sales branding, pan Nigeria. The team also designed and executed a reward scheme that increased agent transactions in volume and value, bringing additional revenue to both the agents and the Paga business. A program targeted towards agent customers to push increased word of mouth spread about Paga product and services, increased cross selling at the agent outlet and also increased footfall all by about 30% within a month. We localize most of our activities to suit each region’s peculiarities along with any umbrella execution we might have.I and my team are persistently looking for better ways to make our customer touch points more visible to enable us persistently increase transactions and revenue for both the agents and the Paga business.

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  Azzagai

  • Lagos, Nigeria.

  • Brand Experience Manager

    • Jan 2011 - Dec 2011
    • Lagos, Nigeria.

    With a fast paced project and client and the need to serve as a stop gap for a UNILEVER brand, I was hired at Azzagai to execute a pan – Nigerian activation within the period stated above. The brand LIFEBUOY was being re – introduced into the Nigerian market and we were to find a way around getting this done effectively. Developing and managing a budget of well over N100 Million Naira, we developed a team of 10 brand ambassadors in 12 markets in Lagos (3 to wear plain white, navy looking uniforms and the rest to distribute fliers and engage in consumer awareness, data capture and sales).We had a branded booth with a washing basin constructed around it with functional taps in the middle of major markets in Lagos, we were in malls and other prominent areas showing to consumers the difference between washing their hands with ordinary water and washing with LIFEBUOY soap. Under a UV ray consumers could see the difference on their palms.We made larger than life mock – ups of LIFEBUOY soaps ready for deployment on the popular 3rd mainland bridge. I managed the brand ambassadors, stock from UNILEVER and the end to end delegation of the successful execution. Other brands I worked on with teams were SAMSUNG, PEPSI, KALAHARI, among others.

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  Exp Agency

  • Lagos, Nigeria

  • Client Service Manager

    • Jun 2010 - Jan 2011
    • Lagos, Nigeria

    Procter and Gamble runs a hospital program where mothers are educated on the need to keep their babies neat and dry for healthy growth with the use of their premium diaper – PAMPERS. The team needed a competent manager for this project and I was hired on a contract basis.Data and management of the distribution network, including planning quarterly events (from budgeting to execution) were my responsibilities. I handled that effectively, pan Nigeria until time came for me to relieve a colleague who was due for leave. I handled the PAMPERS assignment along with two GOOGLE events which was the largest gathering of developers in one place in Nigeria and the “Get African Businesses Online” (GABO) initiative, all at the same time (budget to execution). Other brands I handled were, HP, MICROSOFT, VEGA FOODS, DABUR HERBAL TOOTHPASTE, ODOMOS, etc.

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  IDCL

  • Lagos, Nigeria.

  • Client Services Manager

    • Feb 2009 - Mar 2010
    • Lagos, Nigeria.

    End to end account management (strategy, brand launch, event management, activation, budgeting, data analysis, reporting) for; MTN Family game show, MTN Dandalin, MTN Textimania, Guinness FES (Football Fiesta; brand re-launch), Cafenol, Lucozade Boost, Nestle (Maggi and Milo).

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  3Line Card Management Services

  • Lagos, Nigeria.

  • Executive, Brand Marketing

    • Jul 2008 - Jan 2009
    • Lagos, Nigeria.

    Agency management for Freedom Card strategy development, research and implementation.

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  Bates Cosse

  • Lagos, Nigeria.

  • Account Planning and Strategy Executive

    • Jan 2008 - Jun 2008
    • Lagos, Nigeria.

    Generate consumer insight and effective communication strategy for brands. Develop ideas and test by research to ensure effectiveness. Data gathering and analysis. Presentation of brand strategy to clients for approval and executions.Brands worked on; 3Line Card Management Limited (Pitch), ECOBANK, Virgin Nigeria, Chapel Hill Denham, Nigerite, Tower Aluminum.

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  TBWA\CONCEPT

  • Lagos, Nigeria.

  • Research and Planning Executive

    • Jan 2006 - Dec 2007
    • Lagos, Nigeria.

    Led the research that generated consumer insights for the development of commercials for brands. Environmental scanning for competitive activities. Report writing. Data analysis.Brands worked on; Indomie Noodles, ARM Pensions, Harp Lager, Gordon Spark, Smirnoff Ice, Satz., Venus (Pitch), Elephant Gold, Duck & Canoe Soaps, CHIGO (Pitch), Nobel Carpet, UACN Corporate, UACN FMCG’s, Bank PHB (The Apprentice Africa), Virgin Nigeria.