Experience

• 

  Middle East Specialized Cables Co [MESC]

  • Dubai - UAE

  • Sales Manager

    • Jun 2011 - Present
    • Dubai - UAE

    Brand building to create business through major contractors and set distribution channels as required for leading cable manufacturer. Maintain an ethical and professional relationship with all customers, Generate business through new accounts, Develop and deliver sales forecasts for assigned territory, Collaborate in all phases of strategic planning with senior management including budgeting, pricing strategy, new product introduction, inventory and provide continuous assessments of the territory, Coordinate with customer needs with the appropriate internal departments, such as credit, planning, manufacturing.

• 

  Paradise Cables Ltd

  • Dubai - UAE

  • Regional Sales & Marketing Manager – Middle East/ Africa

    • 2009 - 2011
    • Dubai - UAE

    Setting up UAE Regional representation office, Brand building, Identify and manage potential distributors and contractors in the region, developing a unique approach to identify and capture new accounts. Grow sales pipeline in shortest time possible, coordinate with corporate office and factories.

• 

  National Cables Industry.

  • Dubai - UAE

  • Sr. Sales & Marketing in Charge – Distribution & Major Projects.

    • 2003 - 2009
    • Dubai - UAE

    Responsibilities : Distribution Sector: Marketing research & overseeing brand management, segmentation, product cycle, positioning,warfare. Plan, strategies, policies and structuring company’s distribution channel. Direct involvementin day to day operations by closely coordinating with channel partners. Update senior management & generate ideas for new product development, evaluate market, develop promotional materials,participate in trade shows, deliver sales & marketing presentations on products, services, budgetingand forecasting annual sales turnover.Project Sector: Participation in major projects, visits to project sites, negotiate large contracts, interact with corporate clients, consultants, generate new and maintain old accounts, vendor approval by submitting pre-qualification documents along with technical data and compliance to the project specification, coordination with clients, utility representatives, consultants and MEP contractors.

• 

  SK Global Co Ltd.

  • Dubai - UAE

  • Manager – Business Development (Middle East & Africa)

    • 2000 - 2003
    • Dubai - UAE

    Responsibilities :New Business Development, Research Management, Account Planning and Penetration, Brand Management, Develop potential opportunities and Distributor Network within an enterprise account, Product Positioning & Promotion Activities, Leveraging Internal Resources, Assigning of Sales Territories, Budgeting and Forecasting Annual Sales Turnover, Business activities reporting process and form communication hub between Head Office and Liaison Office.

• 

  Lancomp LLC.

  • Dubai - UAE

  • Sales & Marketing in Charge.

    • 1999 - 2000
    • Dubai - UAE

    Coordinating with sales team, developing new clientele, and marketing support with a focus on service and all other required support needed to bring up a new company.

• 

  Computer Point Ltd.

  • Kerala - India

  • Branch Manager

    • 1994 - 1998
    • Kerala - India

    In charge of branch and its development within the area, New Business Development, Market Research, Brand Management, Positioning & Promotion activities, Distributor network, Budgeting and forecasting annual sales turn over, Document Management, etc.