Experience

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  Impact Proximity

  • Dubai, United Arab Emirates

  • Product Owner

    • Aug 2022 - Present
    • Dubai, United Arab Emirates

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  Etisalat UAE

  • Dubai, United Arab Emirates

  • Senior Campaign Manager

    • Feb 2022 - Jul 2022
    • Dubai, United Arab Emirates

    Campaign lead SMB Digital

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  Dubai Tourism

  • Dubai, United Arab Emirates

  • Digital Product Owner

    • Dec 2019 - Jan 2022
    • Dubai, United Arab Emirates

    ● Drive and own backlog grooming and management, prioritize the iteration, create acceptance criteria and drivetesting and delivery of iteration● Work directly Business units, program managers, developers, testers, and customers to define features andtechnical user stories● Support an Agile Software Development process, working in conjunction with end users/stakeholders and technicaldelivery team● Product owner of Website backlog items, work closely with development teams to ensure the output to be alignedwith expectations● Entrepreneurial & Commercial Thinking

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  du

  • United Arab Emirates
  • Telecommunications
  • 700 & Above Employee

  • Director Digital Marketing

    • Nov 2015 - Dec 2019

  • Lead Digital Marketing - Digital Business

    • Jul 2014 - Oct 2015

    - Drive growth by converting traditional "Telco" businesses to digital ones, review current operations of SME Business, Large Business, Managed services by providing Digital solutions to spur growth. - Drive the re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touch point in the customer experience lifecycle. - Define digital experience strategy which effectively engage customers, Personal or Business at every digital touch point, including, but not limited to; Web, Mobile Apps, TV, Retail, Direct/ Indirect Channels, Internal.- Engage internal teams, align strategy for marketing, sales, customer operations to help drive additional revenue

  • Director Digital Communications

    • May 2013 - Jul 2014

    • Define framework for Digital Channel engagement for SME, Large Business, Home and Premium mobile segment• Define, develop and update the roadmap for Digital Communication channel in alignment with Marketing, Operations and Corporate teams.• Constantly review and update the Digital experience and make them at par with International best practices. • Set KPI’s for ‘Digital Experience’ in perspective of overall ‘Customer Experience’ policies of du.• Strategic buying and sponsorship to promote product & services in Digital space.• Contribute in preparing commercial plan for each segment from Digital sales perspective • Plan and forecast effective utilization of department budget.• Define, develop and implement Analytics on all digital Channel for effective reporting.• Constantly review process to ensure unit alignment with du brand philosophy• Define unit performance measures through effective analysis of user data collected through business intelligence tools• Develop training and development plan for the team ensuring participation form every team member.

  • Senior Manager Digital Communications

    • Dec 2007 - Apr 2013

    du is the second telecommunication services provider in UAE, with our 4.5 million mobile users. du offer fixed, mobile telephony, broadband connectivity and IPTV services to individuals, businesses and carrier services for businesses.Strategy and Planning:- Digital Campaigns- Customer Engagement Tools- Short term and long term digital communication strategy and planning- Portal development, Content Management System Development and Implementation- Application development- Lead Generation Modules- Web Analytics – Adobe Omniture Site Catalyst- Digital Branding - Portals, Partner Sites, Digital Applications, Kiosks, Digital Solutions for retail, Trade Shows.

  • E-Commnication Manager

    • Oct 2006 - Dec 2007

    • To manage the creation, implementation and continual development of the company's web portal presence, enhancing du’s reputation by delivering: o A unified brand across company e-services, online publications and web properties;o Well-executed, well planned portal navigation that reach all parts of the customer clusters – Consumer, Enterprise, carrier services.o An improved reputation and position of influence with all key stakeholders;o Best practice in consultation and a clear message that the Business Units listen to and are being responsive to the views of the e-Communications department• Explore new revenue generating opportunities through web channels by working closely with Sales, Marketing, Strategy and Customer Sales department.• Create and develop innovative ways to capture customer/ user feedback via all online channels addressing data collection and consumer intelligence methods to enhance the company’s understanding of its customer.

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  Impact Proximity

  • Account Manager

    • Oct 2001 - Sep 2006

    Strategy and PlanningDevelop year long web strategy to meet organization overall objectives. o Conceive, Plan and Implement online self service products to improve customer servicesPortfolio Managemento Responsible to maintain healthy and mutually beneficial relationships with all clients.o Ensure client’s requirements and expectations are managed and met.Manage cross-functional teams o Improve Service-Profit Chain by keeping a fine balance between Clients, Internal Teams, and Profitability. Cross platform campaignso Produce award winning campaigns, using integrated marketing approach by utilizing multiple mediums like internet, SMS, Email and Traditional media o Viral Campaigns: Conceived, directed and executed viral campaign for F&B and MICE facilities in Jumeirah and Wild WadiConceived and directed development of online games to achieve marketing objective.

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  Interactive Technologies

  • Project Co-Ordinator

    • Jan 1999 - Jul 2001

    • Project Coordination between client and design teams.• Design and Develop small websites.• Managing work flow in design department.• Prepare Work in Progress sheet for weekly status meetings.