Experience

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  StyledbySyd

  • Greater San Diego Area

  • Personal Fashion Stylist / Commercial Wardrobe Stylist

    • Jul 2013 - Present
    • Greater San Diego Area

    A full-service styling business consisting of defining your unique style, closet edits, wardrobe curation, personal shopping, personal styling and special event styling for women and men of San Diego.

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  Judge Creative

  • Greater San Diego Area

  • Freelance PR and Marketing

    • Jan 2012 - Feb 2024
    • Greater San Diego Area

    Public relations, branding, video, photography, creative services, special events and project management.

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  FASHIONPHILE

  • Carlsbad, California, United States

  • Brand Marketing Specialist

    • Oct 2020 - Apr 2021
    • Carlsbad, California, United States

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  Stella McCartney

  • West Hollywood, California

  • West Coast PR and VIP Relations

    • May 2011 - Dec 2011
    • West Hollywood, California

    Directed all West Coast PR and Marketing for the brand including all celebrity dressing and VIP relations. Managed the Dallas, Las Vegas and California markets in terms of press outreach for pitching and product placement as well as Press and in store events.

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  Halston

  • Greater New York City Area

  • Global Public Relations Director

    • Aug 2010 - Jun 2011
    • Greater New York City Area

    Handle global PR for both Halston and Halston Heritage including but not limited to public relations global strategy, product placement, VIP/Celebrity dressing, managing seasonal lookbook shoots, managing social media, managing PR agency, development of marketing and PR budgets.

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  H&M

  • US Public Relations and Showroom Manager

    • 2008 - 2010

    •Develop and execute press strategies / managing press outreach for women’s, men’s, children’s collections•Foster media relations with accessory, fashion, features and lifestyle editors to ensure successful coverage•Develop and maintain strong relationships with all key long lead and short lead media including bloggers, websites and stylists•Assist execution of special events including designer collaboration launches including Matthew Williamson, Jimmy Choo and Sonia Rykiel.•Plan and manage seasonal press previews 2-3 times a year•Proactively manage busy Soho showroom and press team of 2 coordinators and 2 interns•Manage all sample trafficking with computer program to measure success•Draft, edit and disseminate pitches and media alerts•Plan and manage showroom budget•Monthly coverage reporting for long lead and short lead media to HQ, Country Manager and stores•Work with PR agency and LA celebrity relations rep to secure H&M celebrity coverage and create television opportunities. •Handle and initiate all aspects of internal sample sales•Act as spokesperson on behalf of the brand for broadcast opportunities, openings and events

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  The Children's Place

  • Freelance PR

    • 2008 - 2008

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  Patrick Cox London

  • PR Manager

    • 2006 - 2008

    Luxury Accessories Brand