Experience

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  Russian School of Mathematics

  • United States
  • Education Administration Programs
  • 700 & Above Employee

  • Marketing Director

    • Jul 2022 - Present

  • Digital Marketing Manager

    • Jun 2019 - Jul 2022

    I manage a team that is responsible for: - Digital Marketing Strategy for 80+ branches across the USA and Canada - Working with an external agency that manages our Paid Search and Paid Social Strategy- Creating lead nurturing email workflows on Hubspot to move leads from MQL to SQL to Customer - Creating a content strategy for different social media channels - A/B test landing pages and copy for paid ads throughout the year- Creating data reports on all areas of digital marketing

  • Digital Brand Strategist

    • Sep 2017 - Jun 2019

    - Responsible for devising digital strategies - content, advertising, social, among others - Drive engagement throughout the consumer journey and increase brand advocacy - Formulate digital marketing strategies to enhance user experience and lead generation- Analyze market trends to discover new digital opportunities- Be the point of contact between the company and external marketing and branding agencies- Manage SEO and SEM projects with external agencies

  • Marketing Specialist

    • Aug 2015 - Sep 2017

    ​Work closely with the Marketing Outreach Director to create, manage, and measure initiatives across various areas in the marketing department including social, content, and digital- Work closely with the Marketing Outreach Director to build out the marketing department to support the needs of a rapidly growing business- Support all local branches in their marketing needs- Coordinate advertising and collateral delivery with reps, branch directors, and vendors to ensure correct and on-time delivery- Provide writing support for press releases, website, blog, marketing materials, newsletters, emails, and social media- Help to create and organize special events at branches including open houses, branch openings, math competitions, awards ceremony, fairs, and town days- Market research including demographics, competitive research, and new opportunities- Explore, research, and devise opportunities for community outreach and involvement across communities where our branches are located

• 

  AMP Agency

  • Greater Boston Area

  • Media Intern

    • Jan 2015 - May 2015
    • Greater Boston Area

    - Worked with research programs like ComScore, MRI and Kantar to build out a media landscape that provide direction and insight during media planning- Used Google’s Dart for Advertisers to traffic campaigns and pull weekly or monthly reporting metrics- Recorded and organized proposals from sales reps as well as built out media plans across multiple media channels- Created yearly plans and campaign wrap up reports- Created and distribute insertion orders during the media buying process- Worked with the billing department in the organization and monitoring of payments and invoices

• 

  Emerson College

  • Greater Boston Area

  • Research Assistant

    • Sep 2013 - May 2015
    • Greater Boston Area

    Assisted in conducting research on a paper that gauges the use of social media by medical institutions in the USA Visited Rosarito, Mexico as a part of a project on Nation Branding. As part of the 'Rediscover Rosarito' project, the group presented plans to the Mayor of Rosarito to re-brand the city as a tourist destination.

• 

  Chaloner

  • Greater Boston Area

  • Recruiting and Marketing Intern

    • Jul 2014 - Dec 2014
    • Greater Boston Area

    Chaloner Associates is a national executive search firm specializing in communications, public relations, marketing, advertising, and interactive recruitment.With offices in Boston and New York, we work with corporate, agency, consulting and non-profit clients in all industries across the US and Canada. Our knowledgeable recruiters, team-based approach, and long-term client and candidate relationships distinguish Chaloner Associates as a leader in talent acquisition since 1979.

• 

  22 Feet Communications Pvt. Ltd.

  • India

  • Social Media Analyst and Content Developer

    • Apr 2012 - Apr 2013
    • India

    Wrote and organized campaign driven content for all social websites, mobile applications and social media activities for client brands such as Café Coffee Day – India’s Largest Coffee chain, Arrow New York and Vladivar Vodka.Drove the brands voice on social platforms like Facebook, Twitter, Pinterest, Instagram through creative content and good community management skills.Increased brand awareness and engagement for clients across defined demographics.

• 

  Impelsys

  • Social Media Marketing Executive

    • May 2010 - Apr 2012

    Created and implemented online advertising campaigns for publishers such as Sesame Street eBooks and ME Sharpe.Carried out Business to Consumer marketing online by way of promotions, newsletters, coupon access codes for universities and eBook apps.Strategized with Sesame Street eBooks to create online marketing plans.Successfully carried out an affiliate marketing campaign for Sesame Street eBooks.

• 

  Radio One

  • Bengaluru, Karnataka, India

  • Intern

    • Apr 2009 - May 2009
    • Bengaluru, Karnataka, India

    Was assigned various tasks on content management, script writing, production of various on-air elements, segments and properties.Worked on outdoor broadcasting, in-studios techniques, methodology and logistics

• 

  The Hindu

  • Bengaluru, Karnataka, India

  • Staff Reporter Intern

    • May 2008 - May 2008
    • Bengaluru, Karnataka, India

    Attended Press Conferences and reported on various events in the city.Feature articles for The Education Plus – surveys and interviews.Reported on the Hooch Tragedy and wrote published articles about the Devarajeevanahalli slums affected by the tragedy.