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Bio

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Sweety Parikh Shroff is a seasoned marketing professional with extensive experience in market research, marketing communications, and media planning. She has worked with various companies, including HSBC, Lodestar Media, Starcom MediaVest Group, Carat, and Initiative Media, where she has developed and implemented successful business strategies, managed supplier relations, and led business development activities. She has also worked as a substitute teacher for the Westborough School District, where she has taught students across Pre-K to 6th grade and assisted students with special needs. Sweety holds a Master's degree in Management Studies from R. K. Institute of Mgmt Studies & Research, a Diploma in Business Administration from Narsee Monjee Institute of Management Studies, Mumbai, and a Bachelor's degree in Commerce from University of Mumbai.

Experience

  • WESTBOROUGH SCHOOL DISTRICT
    • Westborough, Massachusetts, United States
    • Substitute Teacher
      • Nov 2018 - Present
      • Westborough, Massachusetts, United States

      • Teaching students across Pre-K to 6th grade as a substitute teacher for the Westborough School District by following classroom plans and teacher instructions.• Assisted students for Special Education based on their needs while maintaining a positive & safe learning environment.• Actively in...

    • Member of the Board (Marketing) + Volunteer
      • Oct 2012 - May 2017
      • Waukesha, WI

      • Marketing representative on the board leading projects to maximize community outreach• Conceptualized, developed, implemented & reviewed brand promotion ideas with the intent to create brand recall, association & loyalty - 6% increase in sponsorship year over year in 2015 & 2016• Su...

  • HSBC
    • Portland, Oregon Area
    • Customer Support Specialist
      • May 2010 - Sep 2010
      • Portland, Oregon Area

      • Respond to customer queries and concerns with HSBC credit card accounts at HSBC service center • Managed expectations of client expectations and deliverables as a Customer Specialist

    • Business Director
      • Jan 2009 - Mar 2009

      • Developed and implemented successful business strategies intended to impact brand growth• Managed supplier relations and negotiated favorable terms for the function• Developed plan to groom and manage staff members and set them up for success• Key Clients - Tata Motors

    • Media Director
      • Jun 2007 - Nov 2008

      • Recruited and established a new team for business development, winning several key accounts including a leading financial institute Kotak Mahindra Group (USD 60 M) and a major player having a FMCG (General Mills Ltd USD 40 M) portfolio• Utilized data analytics to develop insights and strategies...

    • Business Director
      • Mar 2005 - Jun 2007

      2 successive promotions from Group Head (Mar ‘05)  Associate Media Director (Oct ‘05)  Media Director (Mar ‘07)• Led business development activities and earned 2 important clients - Jyothy Labs (USD 23 M) and Godrej & Boyce (USD 40 M)• Develop media plans for the most important corporate cu...

    • Media Group Head
      • Sep 2000 - Feb 2005

      Sept 2000 to Feb 2005Two successive promotions from Planner (Sep 2000)  Media Manager (Apr 2001)  Media Group Head (Oct 2002)• Developed multiple brand strategies, budgets, schedules and campaign plans • Performed and managed ongoing competitive analysis to monitor client’s competitive position...

Education

  • 1998 - 2000
    R. K. Institute of Mgmt Studies & Research
  • 1997 - 1998
    Narsee Monjee Institute of Management Studies, Mumbai
  • 1992 - 1997
    University of Mumbai

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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