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Bio

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Svitlana Udovenko is a seasoned marketing professional with expertise in advertising, public relations, and marketing strategy. With a Master's degree in Marketing Management and a strong background in marketing research and analysis, she has worked with various companies, including Svitness, Traveleeg Inc., and LUXIMAX Solutions. Svitlana is also a certified personal trainer and fitness nutrition specialist. She has experience in managing marketing campaigns, conducting market research, and developing sales and marketing plans. Her language skills include full professional proficiency in English, professional working proficiency in German, Ukrainian, and Russian, and native or bilingual proficiency in Spanish. Svitlana has worked as a freelance copywriter and advertising script writer, and has also managed online and offline marketing for various clients. Currently, she is based in Boston, Massachusetts, and continues to work as a marketing professional.

Credentials

  • Diabetes - a Global Challenge
    Coursera Course Certificates
    Apr, 2016
    - May, 2026
  • Fitness Nutrition Specialist
    American Council on Exercise
    Mar, 2016
    - May, 2026
  • The New Nordic Diet - from Gastronomy to Health
    Coursera Course Certificates
    Mar, 2016
    - May, 2026
  • Certified Personal Trainer
    National Academy of Sports Medicine (NASM)
    Feb, 2016
    - May, 2026
  • Duolingo Spanish Fluency: Advanced
    Duolingo
    Oct, 2015
    - May, 2026
  • The Body Matters
    edX
    May, 2015
    - May, 2026
  • Chemicals and Health
    Coursera Course Certificates
    Apr, 2015
    - May, 2026
  • Vital Signs: Understanding What the Body Is Telling Us
    Coursera Course Certificates
    Apr, 2015
    - May, 2026

Experience

  • Svitness
    • Greater Boston Area
    • Founder and Fitness Instructor
      • Feb 2015 - Present
      • Greater Boston Area

  • Traveleeg Inc.
    • Greater Boston Area
    • Marketing Director
      • May 2015 - Nov 2015
      • Greater Boston Area

    • Russian Federation
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Business Development Director
      • Oct 2013 - Apr 2015

      - Conducting marketing researches and analyzing business opportunities for Big Data retail analytics on Ukrainian and Russian markets- Developing and executing sales and marketing plans and strategies- Creating action plans for prospective clients — Top 200 Russia and Top 100 Ukraine retailers- Managing pilot projects and conducting negotiations- Directing rollout projects - Creating and maintaining partner relationships with hardware vendors (Intel, Axis Communications, local distributors, etc.) to combine marketing and sales efforts- Managing employee trainings

    • Marketing Manager
      • Dec 2012 - Sep 2013

      - Conducted marketing research and created prospective clients database — Top 200 Russia and Top 100 Ukraine retailers- Managed online and offline marketing- Created marketing materials (presentations, brochures, case studies) and translated marketing and technical documents- Performed marketing and product trainings for new employees or representatives- Provided support in marketing and product consulting which allowed the sales team to follow-up with clients faster and allowed to perform improved negotiations

  • Overchuk PR Studio
    • Kyiv, Ukraine
    • Account Manager
      • Jun 2011 - Apr 2012
      • Kyiv, Ukraine

      - Managed one project for a law company and three projects for restaurants- Conducted negotiations and communications with clients and presented project results to them- Performed public relations (PR) campaigns and team management, participated in PR materials creation, coordinated clients’ PR events, and established media relations. PR campaigns resulted in increase in brand recognition, customer loyalty, new customer base and bottom line for clients- Managed corporate social media accounts (including content generation, online partner relationship, corporative accounts promotion) which resulted in a 500+% audience increase in social media and in sales leads

    • Freelance Copywriter & Ad Script Writer
      • Aug 2009 - Apr 2011
      • Ukraine

      Worked as a freelance copywriter and advertising script writer for companies in B2C (consulting companies, recruiting agencies, law firms, digital and PR agencies), B2B (FMCG companies, small retailers, car dealers, clinics and others) and online media.- Wrote promotion texts for offline advertising (outdoor and event materials)- Created PR materials (press releases, brochures)- Created SEO optimized texts for websites (copywriting and rewriting) - Created commercial scripts (for TV & online)

    • Sales Intern
      • Oct 2010 - Nov 2010
      • Kyiv, Ukraine

      As a Sales Intern at Taki Spravy, Printing & Publishing House (#3 Printing company in Ukraine in 2010) was responsible for selling printing services to businesses and:- Created a 150+ prospective customer (non-covered before) database- Conducted cold-calling and follow-up for 150+ prospects resulted in one large and three small contracts- Initiated and managed creation of new marketing materials for sales team

    • New Product Marketing Specialist
      • Feb 2009 - Jun 2009
      • Kyiv, Ukraine

      - Developed and executed marketing plans for a new souvenir product- Created marketing materials (brochures, presentations, videos)- Managed new website creation- Conducted marketing channels search (small retailers and goverment organisations) which resulted in 14 resellers agreements - Negotiated collaboration terms with resellers

Education

  • 2012 - 2013
    Kyiv National Economics University
    Master's degree, Marketing Management, General
  • 2008 - 2012
    Kyiv National Economics University
    Bachelor's degree, Marketing

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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