Experience

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  West Coast Self-Storage

  • United States

  • Pricing Analyst

    • Jan 2024 - Present
    • United States

• 

  Virginia Mason Institute

  • Pricing Analyst

    • May 2017 - Jan 2024

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  Sila Solutions Group

  • Product Management Analyst

    • Apr 2015 - May 2017

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  Windstar Cruises

  • Greater Seattle Area

  • Product Marketing Manager

    • Apr 2013 - Dec 2014
    • Greater Seattle Area

    • Responsible for developing and managing marketing programs to promote Windstar voyages and guest experiences.• Develop campaign scope including key messaging, media plan and direct marketing plan. Prepare copy for email and web content; and copyediting for collateral and other print material. • Plan and optimize consumer advertising media and channel mix.• Develop and optimize marketing database segmentation and communications strategy.• Formulate ongoing measurement and testing strategy to improve promotion ROI.• Align product marketing initiatives with Windstar brand strategy.• Assist in overall marketing plan development and budgeting.• Develop and maintain campaign budgets and timelines.• Collaborate with cross-functional team members to develop and optimize programs including Product Development, Inventory Control, Public Relations, Reservations and Onboard staff.• Participate in inventory meetings to monitor revenue pace and optimize promotions mix.• Conduct destination and product analysis to assess demand and product positioning.• Conduct ongoing competitive analysis to ensure proper positioning and offer strategy.• Track, analyze and optimize the performance each of marketing campaign.• Conduct list segment analysis to understand campaign effectiveness within the marketing database.

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  Holland America Line

  • Pricing & Demand Manager

    • May 2008 - Apr 2013

    •Responsible for the efficient management of marketing and pricing for the Alaska and South America Cruise programs.•Indirectly manage revenue management analysts and direct and email marketing specialists to ensure marketing initiatives are executed•Oversee advertising and direct mail agencies to ensure creative and media plans achieve tactical and strategic goals. •Oversee all PR, social media, web related content and online advertising as it pertains to the Alaska and South America products.•Create educational training materials and sales tools based on the current program year.•Conduct new product training for sales and call center agents.

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  Talyst

  • Marketing Analyst

    • Jan 2008 - Feb 2009

    •Responsible for measuring marketing effectiveness through the collection of pre- and post-conversion data. •Responsible for managing project timelines, budgets and vendors.•Provide sales teams with competitive intelligence on an ongoing basis.•Design questionnaires to gather qualitative data on a niche market environment.•Create case studies to support collateral and web content based on research findings.•Support product development with new market analysis and secondary research.

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  Washington Mutual

  • Marketing Analyst

    • Sep 2001 - Dec 2006

    •Acted as project management liaison with marketing relationship managers, product managers and other key individuals as necessary to accomplish marketing objectives; negotiate terms and agreements as appropriate to cultivate established and potential markets. •Planned, developed, coordinated and participated in various marketing research activities to identify customer preferences and attitudes and to enhance products and services.•Planned and developed marketing research strategies to identify appropriate markets and evaluate the effectiveness of various marketing plans; prepare reports and analyses setting forth progress, adverse trends, and appropriate recommendations and conclusions.•Research and collect market and competitor information from industry publications, internal and online resources, public agencies, and other published and non-published sources to support planning and strategic decision making.•Support sales force with individual marketing tactics, i.e. events, direct mail and advertising and track individual effectiveness through lead generation.•Analyze competitive product offerings in terms of features and benefits, competitive advertising, marketing spending, competitive direct mail and estimated mail volume to ensure product management is on par with other banks in the competitive environment.•Update and maintain the contents of the competitive industry newsletter the Hot Sheet and post new product alerts to the Competitive Intelligence Team’s intranet site.