Experience

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  Suzanne Otte Counseling & Coaching

  • Therapist

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  Cultivate Collaborative

  • London, UK and Scituate, MA

  • Marketing Communications & Management Consultant

    • May 2012 - Oct 2023
    • London, UK and Scituate, MA

    Following a work-related transfer to the UK, I established a freelance communications practice serving clients from small business entrepreneurs to global companies. My experience as an independent collaborator and team leader guide my work in capacities that include: marketing strategy, website design, advertising and media planning, community relations, social media, content development, market research, event planning, public relations, video production, and organizational communications.

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  Boston University School of Law

  • Interim Assistant Dean for Communications and Marketing

    • Mar 2018 - Jan 2019

    Led a team of five marketing communications staff who served the law school in the capacities of content development, social media, website administration, media relations, and event management. In conjunction with my staff responsibilities, I served as a member of the dean's management committee and external relations group.

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  Boston University Questrom School of Business

  • United States
  • Higher Education
  • 700 & Above Employee

  • Director of Marketing and Communications

    • Jun 2006 - May 2012

    Responsible for the design and execution of strategic marketing communications plans to promote eight academic departments, seven research institutes, and undergraduate, graduate, and doctoral programs serving more than 3,000 students.

  • Marketing Manager

    • Nov 2005 - Jun 2006

    Led launch of updated website, organizing efforts of agency brand experts and technical, design, and content contributors.

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  Welch's

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Senior Marketing Communications & Public Relations Specialist

    • Aug 2001 - Nov 2005

    Managed PR and promotional plans on behalf of brand to grow market share and brand awareness.

  • Senior Interactive Strategist

    • Jun 2000 - Aug 2001

    Managed strategic planning, database development, and design of corporate website: www.welchs.com.

  • Corporate Communications Specialist

    • Mar 1998 - Jun 2000

    Coordinated internal communications directed to 2,500 Welch's employees and cooperative members.

  • Brand Marketing Associate

    • Feb 1997 - Mar 1998

    Delivered brand management support to single-serve beverage and wholesale club product marketing teams.

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  Laura Ashley

  • Boston, MA

  • Assistant Marketing Manager

    • Apr 1995 - Feb 1997
    • Boston, MA

    Coordinated development of retail marketing programs from UK, point-of-sale collateral, and print advertising.