Experience

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  SMU Academy

  • Singapore

  • Assistant Manager, Programme Sales

    • Jan 2020 - Present
    • Singapore

    Experienced in Driving Program Adoption, Growth, and Program Development for Professional and SkillsFuture Training Courses, with a focus on B2B Engagement and Expansion into B2C Markets.

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  EASB East Asia Institute of Management

  • Singapore

  • Program Manager

    • Jan 2018 - Dec 2019
    • Singapore

    Proficient in Sales and Marketing of Undergraduate and Postgraduate Programs, with a Strategic Focus on Expanding into the Southeast Asia Market. Responsible for Managing Sales in both Local Singapore and SEA Markets

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  Singapore PEI

  • Singapore

  • Student Recruitment and Admission Manager

    • Jun 2014 - Dec 2017
    • Singapore

    Primarily focused on establishing a new market segment for part-time studied for Singapore Market. Collaborated closely with various departments to contribute to the achievement of a 4-year Edu trust certification. As a leader, I managed the sales and marketing team, collaborating with department heads to craft effective marketing strategies for tailored programs, fostering a strong brand identity. I was responsible for devising, planning, executing, and managing digital campaigns, as well as creating and maintaining social media advertisements through effective copywriting. I tracked and analyzed leads generated through digital marketing, crafted email marketing campaigns, and managed end-to-end event planning, budgeting, and operations, ensuring successful event execution and reporting on its outcomes.I oversaw admission, registry, and ICA student pass departments, managing student enrollment for in-house and Partner University programs. Serving as a liaison for UK partner Universities, I supervised the enrollment process from application to graduation, including student pass applications.

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  Saito University College

  • Head of Admission and Counselling

    • Jun 2013 - May 2014

    As the Head of Sales and Marketing at Saito University College, my role revolves around leading the strategic efforts to establish and maintain Saito College's reputation as the top-branded Award-Winning Art and Design College in Malaysia. This entails comprehensive planning, implementation, marketing, and business development actions, all aimed at fulfilling both short-term and long-term growth objectives, particularly in achieving our student enrollment targets.Part of my responsibilities involves conducting market research to gain insights into current and future student needs and perceptions. This research informs the development of effective sales and marketing strategies, aiming to maximise Saito College's visibility and brand recognition within the industry.Key responsibilities include:1. Building and leading a top sales team, including managerial roles.2. Providing leadership to the sales and marketing team, collaborating closely with Heads of Departments to formulate tailored marketing strategies and action plans, each contributing to the establishment of a strong brand identity for our various programs.3. Strategizing and executing major events to generate inquiries, employing a variety of marketing channels such as PR, Digital Marketing, Agents, Media, Roadshows, campaigns, and other relevant functions.4. Ensuring effective oversight of the P&L and budget for the entire team.5. Setting and surpassing student enrollment and growth targets.

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  LSBF - London School of Business & Finance (LSBF)

  • malaysia

  • Business Development Manager

    • Jan 2012 - May 2013
    • malaysia

    In my role as Country Representative for London School of Business and Finance in Malaysia, I have taken the lead in business development and admissions, overseeing the entire sales process from lead generation to recruitment, in line with management targets.Reporting to the Business Development Director for South East Asia, my responsibilities encompass:• Managing the complete admissions process, including application, Unconditional status, Scholarship application, accommodation, CAS, and Visa processing.• Consistently surpassing annual sales objectives.• Collaborating closely with agents across Malaysia, fostering strong relationships and ensuring the timely execution of strategic plans, events, activities, and promotions to help agents achieve their sales targets.• Building and maintaining connections with secondary school counselors in the Klang Valley.• Developing and managing the marketing budget for Malaysia.• Supervising and adapting market research to adjust market strategies in response to changing market conditions and competition.• Establishing and nurturing relationships with organizations such as MARA for financial sponsorship opportunities.• Overseeing all marketing materials, advertising, and promotions in Malaysia.• Reporting to the SEA team and providing support to marketing activities in other countries such as Thailand, Korea, Vietnam, and Singapore.• Managing business development and admissions processes for UK courses in Indonesia.• Overseeing admission processes for Singapore courses in the China (Beijing) market.My role has been focused on achieving growth, fostering relationships, and ensuring the successful execution of admissions processes across multiple markets.

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  Saito College Sdn Bhd

  • petaling jaya

  • Senior Marketing Executive

    • Jun 2005 - Mar 2012
    • petaling jaya

    As a Project Manager for Events & Road Shows, I have excelled in managing and coordinating advertising and promotional events, road shows, and activities. My responsibilities span the planning and supervision of advertising materials, including print, online, and above-the-line advertising. I have successfully negotiated agreements with external providers and subcontractors to ensure cost-effectiveness without compromising service quality. My role also involves the meticulous coordination of logistics for event execution, close collaboration with internal and external event planning committees, and the development of event goals, objectives, and specific implementation plans. I've conducted extensive research and feasibility studies to identify new event opportunities for the organization, ensuring its continued growth. Additionally, I attend events to oversee their seamless and successful execution and prepare and distribute event reports.As sales Team Leader (Local team), I have been pivotal in promoting Diploma programs within the Design & Business Faculty. My duties encompass the entire team sales process, from lead generation and presentations to proposals, planning, and finalizing sales to meet management-set targets. I have consistently surpassed both quarterly and annual sales objectives. Collaborating closely with agents within the Klang Valley and outstation locations, I've established and leveraged strong relationships to ensure the successful implementation of strategic plans, events, activities, and promotions and to assist agents in achieving their sales targets. My strong connections with Klang Valley schools have proven valuable, and I've managed marketing budgets, monitored market research, and adapted market strategies to respond to changing market conditions and competition