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Suzanne Lazzara

Marketing Consultant/Owner at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">IMAGINE IT MARKETING, INC</span>
Intro Book
Seasoned marketing and management expert with 26 years of experience in retail, marketing, and sales.
  • Claim this Profile
Location
New York, United States, US
Skills
  • Marketing
  • Management
  • Market Research
  • Sales
  • Retail
  • Show all
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Bio

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Suzanne Lazzara is a seasoned marketing and management professional with 26 years of experience in various industries, including retail, marketing, and sales. She has founded and operated an advertising and marketing consulting company, managed sales and marketing teams, and developed marketing strategies for top brands. Suzanne holds a Master of Arts in Pastoral Ministry and a Bachelor of Science in Sociology from State University of New York College at Buffalo and Buffalo State University, respectively.

Experience

  • IMAGINE IT MARKETING, INC
    • Buffalo/Niagara, New York Area
    • Marketing Consultant/Owner
      • Jan 1998 - Present
      • Buffalo/Niagara, New York Area

      Founded and operate an advertising and marketing consulting company dedicated to providing customers with creative and successful promotions. Conduct sales and marketing meetings with high-level executives. Plan and implement company programs such as safety, company store, service award and vario...

  • Diocese of Buffalo
    • Buffalo, New York
    • Office of the Propagation of the Faith
      • Aug 2018 - Present
      • Buffalo, New York

      Manage missionary outreach throughout the Diocese of Buffalo.

  • Imagine It Marketing, Inc.
    • Owner
      • Oct 1997 - Present

      Marketing and promotions company specializing in advertising specialty promotions, company store fulfillment and service award programs.

  • TOPS MARKETS, INC
    • Merchandiser
      • Jan 1997 - Jan 1998

      Managed the sales growth and profitability of nine different food categories. Directed 3 buyers responsible for ordering product, shippers and modules and adding and deleting products from our system. Managed category marketing and advertising budgets while negotiating with vendors for better res...

  • Tops Markets
    • Merchandiser
      • Jan 1997 - Oct 1997

      Merchandiser

  • PERRY'S ICE CREAM INC
    • Marketing/Product Manager
      • Jan 1995 - Jan 1997

      Handled product development and management, packaging, advertising and category management functions. Served as a liaison between marketing and sales departments for category management, analysis and market research. Managed the company store, tour room and events coordinator, with three direct ...

  • Perry's Ice Cream
    • Marketing
      • Jul 1994 - Dec 1996

      Marketing, Product Development

  • Nielson
    • Field Sales Consultant
      • Jan 1993 - Jan 1995

      Performed a combination of software selling, consulting, and training. Conducted merchandising training sessions to teach category management concepts and planogram software. Assisted retailers and manufacturers in developing category management and merchandising departments from inception. Wrot...

  • Wilson Farms
    • United States
    • Retail
    • 100 - 200 Employee
    • Merchandising Analyst
      • Jan 1991 - Jan 1993

    • Merchandising Coordinator
      • Jan 1990 - Jan 1991

  • TOPS MARKETS, INC
    • Merchandising Analyst
      • Jan 1990 - Jan 1993
  • Tops Markets
    • Merchandising Analyst
      • 1990 - 1993

      Planogram and analysis

Education

  • 2014 - 2019
    Christ the King Seminary
  • 1985 - 1990
    State University of New York College at Buffalo
  • 1984 - 1989
    Buffalo State University
  • 1984 - 1989
    State University of New York College at Buffalo
  • 1980 - 1984
    St. Mary's High School
  • Buffalo State University

Suggested Services

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Industry Focus. “Marketing and Advertising.”

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