Experience

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  Microsoft

  • General Manager, Global Business Strategy

    • Apr 2024 - Present

    Global display, native, and video (inclusive of Connected TV) inventory strategy.

  • General Manager, Global Partnerships

    • Aug 2022 - Mar 2024

    Lead the cross-functional team at Microsoft responsible for partnering with Netflix to launch and operate the company's first ever ad-supported subscription tier. In partnership with business, engineering, sales, marketing, operations, finance, and analytics colleagues across Microsoft and Netflix, built the highly premium advertising offering from soup to nuts in 12 countries in just 4 months, then lead the cross-functional advertising partnership with Netflix for another 14 exhilarating months of growing the business with exciting new advertising offerings and capabilities.

  • General Manager, Display and Native Advertising Marketplaces

    • 2019 - Jul 2022

    Lead business and operations team responsible for display, native, and video advertising on Microsoft owned and operated publishers including MSN, Microsoft Start, Outlook.com, and Xbox. Oversee business functions including display advertising strategy, planning, yield management and pricing, GTM, privacy and regulatory affairs, and display advertising operational partnerships with industry-leading sales and technology partners, Yahoo and Xandr. Accountabilities also include business leadership of the Microsoft Audience Network (MSAN), Microsoft’s first party native advertising offering.

  • Senior Director, Display Partnershps and Operations

    • 2016 - 2019

    Lead operations of Microsoft’s display and native advertising business, partnering with business and engineering leaders in Microsoft’s ad-supported publishers (MSN, Outlook, Xbox) and external ad tech and sales partners (Verizon and AppNexus). Assisted General Manager in wholesale transformation Microsoft display advertising from first party sales and advertising technology organization to programmatic-first partnership model. Lead development of new organizational structure. Designed and implemented new cross-company business and operating motions, including sales strategy, marketing, yield and pricing management, ad operations, ad support, creative policies, and data policy implementation.

  • Director, Display Advertising Product Marketing

    • 2012 - 2016

    Lead team of product marketers responsible for GTM of display ad products, sponsorships, and packaging on Microsoft’s owned and operated publishers including MSN, Xbox, Outlook, Skype, and Windows. Accountabilities included ad product and packaging strategy, value proposition, inventory forecasting and pricing, reservation management, sales collateral and training, creative policies, and development of operational processes in partnership with leaders in publisher engineering and content, ad operations and trafficking, ad support, finance, and legal. Lead largest global advertising launch in MSN history, including worldwide redesign of MSN.com, which created a consistent end-user and advertiser experience, standardized technology and operational processes, and launched an entirely new content partnership model across 50+ global markets.

  • Group Product Marketing Manager, Advertising Sponsorships and Custom Solutions

    • 2009 - 2012

    Lead team responsible for display and video advertising sponsorships and packages on MSN.com, Xbox, Hotmail, and Messenger. Developed, piloted, and scaled an entirely new semi-custom sponsorship program to enable custom brand integrations at lower price points than Microsoft’s world-class and fully custom Branded Entertainment Solutions. Program development included working with content teams on editorial calendar development and scalable brand integration opportunities, packaging strategy and pricing, ad creative and design policies, sales collateral development and training, ad trafficking and support processes, and editorial promotional support. Lead team responsible for operating the program, including RFP response and sales pitch to campaign launch and final reporting and effectiveness measurement.

  • Product Marketing Manager, MSN.com Advertising

    • 2006 - 2009

    Partnered with sales, engineering, and yield management leadership to develop and launch premium digital advertising products and packages on the MSN.com homepage and content verticals such as Lifestyle, Sports, Finance, News, and Autos. Responsibilities included package development, marketing materials, sales training, upfront sales management, and engagement with partner organizations in pricing and yield, rich media vendor enablement, technical ad operations, and ad support. Lead advertising sponsorship program for Live Earth, a climate benefit concert that brought together more than 150 musical acts in eleven locations around the world and were broadcast to a mass global audience through television, radio, and live internet streams over a 24-hour period. Developed, launched, and sold out global and local advertising partners in 20+ global markets.

  • Site Manager, Encarta.com

    • 2002 - 2006

    Lead small team responsible for editorial content promotion and monetization of Encarta.com, including banner advertising and custom content integrations. Partnered with MSN.com editorial team to secure and deliver homepage promotion of Encarta content, optimizing for user experience, click through rate, engagement, and revenue optimization.

  • Associate Life Sciences Editor, Encarta Encyclopedia

    • 1997 - 2002

    Assisted Editor in developing and delivering the Life Sciences program. Accountabilities included article planning and development, sourcing subject matter experts (typically academic leaders in their fields), editing their submissions, and selecting photos, video, infographics, and animations to bring the content to life in Encarta Encyclopedia, a multi-media encyclopedia published on CD-ROM and eventually the World Wide Web.

• 

  Freelance

  • Seattle, Washington, United States

  • Independent Grant Writer

    • 1993 - 1997
    • Seattle, Washington, United States

    Contracted by environmental consulting firms and urban planning teams to develop grant proposals for environmental and civil engineering projects.