Experience

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  Ruder Finn Thunder

  • India

  • Executive Vice President

    • Apr 2021 - Present
    • India

    Pursuing the science and art of engagement. Ruder Finn Thunder is an insights based communication consultancy, for a post-digital world that integrates design, digital and advocacy services to help shape perceptions by creating meaningful and relevant experiences. We offer strategic counsel and executional capabilities in the areas of Corporate Reputation Management, Crisis & Issues Management, Government Affairs & Public Policy, Brand Consulting, Digital and Social Media marketing.

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  Astrum - Reputation Advisory

  • Gurgaon, India

  • Partner

    • May 2015 - Dec 2020
    • Gurgaon, India

    Astrum is India’s first science based specialist reputation management advisory. We work as a strategic partner to the C-suite to help resolve complex challenges they face in building and sustaining their company’s reputation. As a founding member of the firm, I headed the reputation advisory services and was responsible for implementing strategic business initiatives for the firm. In a short period of time, we built a sizable business with an equally impressive client roster.

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  Penn Schoen Berland

  • Gurgaon, India

  • Director

    • Feb 2012 - Apr 2015
    • Gurgaon, India

    Penn Schoen Berland (PSB), is a global research-based consultancy that specializes in messaging and communications strategies for blue-chip political, corporate and entertainment clients. Part of the global WPP network, we were mandated to set up the South Asia office. Generating insights through primary research to segment audiences, build a relevant and compelling narrative, develop a clear and executable communication strategy that links to demonstrable results. Consulting on the cusp of disruption to provide our clients a competitive edge.

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  Edelman

  • Gurgaon, India

  • Corporate Practice Lead

    • May 2011 - Feb 2012
    • Gurgaon, India

    Edelman is the world’s largest independent public relations firm and a leading player in the Indian market. In the short period I was there, Edelman gave me the opportunity to integrate a national level practice across offices in its formative years here in the country.

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  Genesis Burson Marsteller

  • Mumbai Area, India

  • Partner

    • Sep 2005 - Apr 2011
    • Mumbai Area, India

    At the time I joined Genesis PR it was an independent agency that aspired to be India's most respected & trusted Public Relations firm. In 2005, the firm was acquired by WPP led Burson-Marsteller and today is a leading Public Relations firm in the country. In September of 2007, I was mandated with leading a business unit out of Mumbai and appointed to the regional executive committee. The experience at Genesis B-M defined the professional that I am today by putting order to the chaos of what I knew of Public Relations. Highlights: - WPP Business Builders development program 2008 (Beijing, China) - Winner @ Gabbys - Campaign of the Year 2007 - Corporate Reputation Management, Boeing IDS - Winner @ Gabbys - Campaign of the Year 2006, Corporate Reputation Management, Crisis Management - Winner @ Gabbys - Campaign of the Year 2006, Brand Reputation Management, National Geographic Channel

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  Perfect Relations

  • Image Manager

    • 2003 - 2005

    Perfect Relations gave me the break in to the world of Public Relations even though I stumbled into this world by chance. The client briefs entrusted to me were some of the most prestigious clients that the firm had to offer and was a pleasure to have found mentors in the leadership of the firm.

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  Prestige Holidays

  • Goa

  • Sales Representative

    • Nov 2000 - Mar 2003
    • Goa

    An Australian company headed by a UK based business entrepreneur, this was my first exposure to sales of vacation ownership (Timeshare). The job profile involved me making sales presentations on the properties owned by Prestige Holidays in Goa – from induction of new members to upgrading current members to a points based holiday club. This is where I learnt sales/ concept selling and that ‘persistence overcomes resistance’.