Experience

• 

  Native Union

  • France
  • Design Services
  • 1 - 100 Employee

  • Senior Product Marketing Manager

    • Jul 2022 - Present

    - Develop and execute go-to-market planning and strategies, identify key target customers for different solutions and derive and develop solutions messaging and positioning- Proactively conduct market trend research and competitor's analysis- Understand customer needs and liaise with sales, marketing and products teams to solve challenges of enterprises and penetrate solutions into the market- Conduct product briefing/training session to support sales team & pre-sales consultant team

  • Product Marketing Manager

    • Feb 2021 - Jul 2022

    - Lead the creation and implementation of the go-to-market strategy for seasonal product launches- Develop product positioning and messaging that differentiates NATIVE UNION products in the market- Work to maintain strong market intelligence, keeping up to date on consumer social and competitive trends, and make recommendations for changes to our own strategies- Communicate product value proposition to the sales team and develop the tools and collateral that support the selling process- Work in collaborative groups with colleagues from different functional areas of the business such as project management, customer service and sales to ensure accurate timeline and deliverables

• 

  AUKEY

  • China
  • Computers and Electronics Manufacturing
  • 300 - 400 Employee

  • Product Marketing Manager

    • Nov 2019 - May 2020

    - Responsible to create KSP for new products (Headphone / Charger / Power bank, etc) for all channels (Amazon / Website / Packaging).- Create marketing tools by working closely with graphic & rendering designers for sales-end.- Work with in-house video creative team and advertising agency to create marketing video content for the brand product.- Work with regional marketing teams for localized marketing campaigns.- Planning social media promotions for flagship products monthly.- Conduct product marketing research & analysis for US/EU/JP offline markets.- Connect with regional commercial colleagues to meet needs and provide information.- Develop a new brand position & strategy for the power product line.- Coordinate CES & IFA programs with agencies, B2B & Digital team.

  • Brand Marketing Specialist

    • Dec 2018 - Nov 2019

    - Coordinate with Shopify launch plan & Amazon sales team to promote the new and key products, and enhance the product sales rankings (e.g. Amazon listing, Landing page for website, Shopify & Amazon store).- Support the digital marketing and social media strategies including websites of AUKEY brand, SEO, social media platforms.- Work with the digital marketing team to optimize monthly ads strategy of social media platforms based on data analysis with Google report.- Manage idea generation and production of photo & video shooting for all marketing materials with graphic & rendering designers and in-house video making team.- Ensure all marketing tools meet AUKEY brand consistency to build trust and loyalty with the target audience.

• 

  NL Express

  • Amsterdam, North Holland, Netherlands

  • Marketing Specialist

    • Sep 2017 - Oct 2018
    • Amsterdam, North Holland, Netherlands

    - Collaborate with the marketing and advertising team in all stages of marketing campaigns (e.g. Social media, direct mail, web, newspaper).- Support company's branding campaign on WeChat and other social media platforms.- Design, prepare and execute clear user-interaction strategies to increase followers through digital marketing, attract potential clients as well as enhance market recognition.- Collaborate with product manager and user experience (UX) designers to design the User interface (UI) with Photoshop- Organize marketing events (offline marketing campaigns)