Experience

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  PepsiCo

  • Consumer Insights Manager LATAM

    • May 2024 - Present

  • Creative Strategic Manager, PepsiCo Design Center LatAM

    • Aug 2023 - May 2024

    Business Development Create comprehensive strategies which combine marketing tactics with sales objectives. Identify market opportunities and define plans to meet and exceed sales objectives. Team Management: lead Design team, providing direction, motivation, and guidance. Set clear objectives for team members and ensure they are aligned with the overall strategy. Performance Analysis and Tracking: evaluate and analyze Design and GBS team performance using relevant metrics and data. Adjust strategies based on results and make continuous improvements. Customer Relationship Development: Develop strong relationships with key customers by understanding their needs and offering tailored solutions. Collaborate with the sales team to ensure consistency and collaboration in strategy implementation. Lead cross-functional collaboration, working effectively with teams across different time zones to ensure cohesive execution of the growth plan.

  • Foodservice Brand Building Global Assigment

    • Apr 2023 - Aug 2023

    Elevating the way our brands show up and are activated with our customers •Anallyize Sales Data for Key Prioritiy Brands (Rockstar, Gatorade & bubly) to be shared in our Monthly Team POR Meeting (Audience 60+ People)•Develop the Strategic Story (POV with rational for focus areas)•Drive Execution of Local Tools/Point of Sale Across Channels (Work, Dine, Play, Shop, Travel) to be uploaded and shared on Marketing On Demand (MOD) and be included in Overarching Brand Playbooks

  • Design Manager

    • Jan 2012 - Aug 2023

    DESIGN VALUE EXPERIENCE •As a intrapreneur Build and developed a Design Capability from scratch and lead an in-house design team for Mexico City, dedicated to delivery strategic solution, developing the design culture throughout the company and also bringing efficiencies and giving savings to PepsiCo for more than $3MM USDLL in 5 years period•Strategy & Branding for more than 60 Pepsico México, USA, Caribean brands•Leading a team with 6 direct reports and 8 indirect reports (external Agencies).PROJECT MANAGER | •My best talents are in organization & efficiencies with an eye for and understanding of design, creative development, brand execution, production and project prioritization.•I have strong organizational, leadership, analytical, problem solving, written & verbal communication skills to ensure effective, engaging and collaborative teamwork and continuous process improvement resulting in time and cost savings. BUSINESS BUILDING •Crunching business data by working closely with financial reporting to support strategic business decisions•Strong experience in problem solving, strong analytical and presentation skills and the ability to work cross-functionally with multiple different Business Partners at all levels of the Business.•Perform relevant analyses by translating data to meaningful insights and drive problem solving with conceptual/creative thinking• Strong leadership skills, ambitious and drive for results• Strong collaboration skills with the ability to connect and understand multiple data points in order to ensure cohesive project management• Ability to communicate and influence effectively at all levels of the organization and drive business decisions•Partnership closely in a highly-matrixed organization, handling competing priorities and connecting the dots across multiple large-scale initiatives that have interconnecting impact across functions•Results-oriented strategic thinker who demonstrates curiosity and bias for action

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  Fundación Teleton Mexico, A.C.

  • Mexico

  • 0

    • 2008 - 2011
    • Mexico

    •Teletón Branding Management along all year, achieving nationwide brand awareness advertising media.•Image developing and designing for conferences and international events like Oritel (International Teleton Organization)•Developing the digital area, achieving the familiarity and awareness of the...

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  Coca-Cola FEMSA

  • Mexico

  • Senior Design

    • Jan 2005 - 2008
    • Mexico

    •Developing the communication strategy for Coca Cola at the point of sale, based on the analysis of marketing that took place across the country.•Expert in translates effectively customer needs into actionable design requirements. Execute those requirements into design solutions Front to End Desi...