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Susan Riddiough is a seasoned marketing professional with 20+ years of experience in managing projects, marketing communications, and compliance for various organizations, including Twyford CofE Academies Trust and IVIS Group. She holds a Postgraduate Diploma in Marketing from London Metropolitan University and a Bachelor's Degree in History from the University of Exeter.

Experience

  • Twyford CofE Academies Trust
    • London, United Kingdom
    • Operations Manager
      • Oct 2016 - Present
      • London, United Kingdom

      My responsibilities include Project Management, Marketing Communications and Compliance for this multi-academy trust with four secondary schools in West London and Teach West London teaching school hub.

  • IVIS Group
    • London, United Kingdom
    • Marketing Manager
      • Apr 2014 - Apr 2016
      • London, United Kingdom

      Co-ordinated the marketing team across 3 locations (London, Beijing and Kuala Lumpur) for this multichannel retail consultancy and software company. Main responsibilities were:• Marketing Communications: Conferences and exhibitions, sponsorship and PR, writing and uploading website content and social media activity. Management of CRM system.• Marketing Consultancy: Provided expertise (SME) on omnichannel marketing for client projects• Business Development: Fostering partnerships, associations and affiliate relationships. Preparing RFP documents, pitch presentations and demos for potential clients. Researching companies and identifying opportunities prior to meetings with prospects.

  • The Best Of Ealing
    • London, United Kingdom
    • Marketing and Administration Manager
      • Mar 2010 - Mar 2014
      • London, United Kingdom

      Managed the Ealing franchise of this award-winning online directory and marketing services group. Main components of the role included:• Client account management• Content creation (writing features, blog posts, uploading to CMS in line with SEO)• Database management and creation of e-newsletters (CRM system)• Social media engagement (Twitter and Facebook)• Organising business networking events and regularly attending local business organisations.

    • Account Director
      • Aug 1997 - Nov 1999
      • London, United Kingdom

      Developed the new media business and responsible for:• Account Management - building and developing client relationships and meeting their expectations. Clients included British Airways, Rolls Royce and Bentley, Vauxhall, Roche.• Production Management - planning and day to day management of new media projects and department staff.• Strategic Management - development and implementation of a business plan, budgeting, reporting.• New Business Development: - building cross-selling opportunities with print clients and agencies within Omnicom. I also used my language skills to develop European client relationships.

Education

  • 1989 - 1990
    London Metropolitan University
    Chartered Institute of Marketing (CIM) Postgraduate Diploma, Marketing
  • 1983 - 1986
    University of Exeter
    Bachelor's Degree, History
  • 1976 - 1983
    Hastings High School for Girls

Suggested Services

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Industry Focus. “Education Management”

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