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Bio

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Susan Rakowski is a seasoned marketing professional with extensive experience in graphic design, interior design, and marketing. She has worked with various companies, including PS'SOFT, Mainspring, Forrester Research, and Dow Jones & Company, Inc., where she developed marketing strategies, designed marketing materials, and managed marketing communications teams. She holds a Bachelor of Science degree in Marketing from Boston College and a Certificate in Decorative Arts from Boston Architectural College.

Experience

  • Special Matters Studios
    • Sudbury, Massachusetts, United States
    • Artist
      • Sep 2019 - Present
      • Sudbury, Massachusetts, United States

      Create original artwork in a variety of media including oil paints, watercolor and acrylics.

    • Stay at Home Mom
      • 2004 - Present

      Raising two daughters and an active volunteer in the school community.Grade-level Curriculum Crafts Lead, 2010-2016Social Committee Chair, 2011-2013Curriculum Crafts Chair, 2013-2016Girl Scout Troop 77144 Leader, 2009-2015Girl Scout Troop 85453 Leader, 2012-2018Room Parent, 2009-2018Yearbook Chai...

    • Residential Interior Designer
      • 2013 - 2015

      Collaborated with homeowners to create beautiful, inviting interior spaces.Specialized in paint color selection: worked with clients to pinpoint wall and trim colors to enhance their homes.Identified complementary fixtures and finishes for projects of any budget, size and scope.

    • Designer
      • 2002 - 2007

      Launched company that supported businesses and individuals on various marketing and design projects; grew business from zero to 17 clients in first 9 months of operationsDeveloped brands and created marketing materials for newly launched and existing small businesses.Produced private events and f...

    • Marketing Director
      • 2001 - 2002

      Partnered with IT to develop company's first US database to link sales and marketing efforts.Designed integrated lead generation programs and managed inside sales team.Launched US public relations activities, managed agency, wrote press releases.Created client satisfaction program to leverage...

    • Marketing Director
      • 2000 - 2001

      Directed 3-person team responsible for corporate and service marketing including client acquisition and retention programs, events, speaking opportunities, internet marketing, collateral, and brand positioning.Defined and executed marketing programs on time and within budget to drive significant ...

    • Senior Manager, Market Development
      • 1999 - 2000

      Build 4-person inside sales team to develop new leads to fuel sales process; one of these leads evolved into $1 million key account for company.Managed 2-person marketing communications team that developed programs and presentations, created print and electronic campaigns, and wrote for print col...

    • Manager, International Marketing
      • 1995 - 1999

      Rapidly rose to managing international marketing from earlier roles as the Manager, Marketing Events and Media Relations and Marketing Specialist.Promoted opening of European Research Center in Amsterdam, NL: produced a 9-city European launch tour and simultaneous transatlantic office receptions ...

    • Copywriter and Database Specialist
      • 1994 - 1995

      Wrote copy for Barron's and Wall Street Journal ads, press releases, sales presentations and letters.Created marketing database to improve efficiency in telemarketing and direct mail operations.Coordinated production and direct mail efforts.

    • Sales Associate
      • 1993 - 1994

      Fielded technical sales calls.Managed Authorized Training Center program.Created promotional programs to foster sales with resellers and distributors.

Education

  • 1988 - 1992
    Boston College Carroll School of Management
  • 2002 - 2004
    Boston Architectural College

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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