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Susan Odum is a seasoned marketing and events professional with 25+ years of experience in telecommunications, trade shows, public relations, and program management. She has held senior roles at top companies, including IdeaCats, ADVA Optical Networking, Dell, St. Jude Medical, Susan G. Komen for the Cure, Alcatel, and Sprint.

Experience

  • IdeaCats
    • Dallas/Fort Worth Area
    • Sr. Consultant
      • Jan 2014 - Present
      • Dallas/Fort Worth Area

       Provide consultative guidance for clients from a variety of industries Services include: business development, marketing coordination, digital media, event and tradeshow planning and management, budget planning/reconciliation and customer facing programs

    • Sr. Manager North American & Latin American Programs
      • Oct 2008 - Nov 2013
      • Richardson, TX

      Direct and manage all North American and Latin American marketing events/programs for a multi-national, Optical and Ethernet telecom equipment manufacturer and professional services company. World class, integrated marketing programs include: customer facing and lead generation programs, symposi...

    • Sr. Event Marketing Mgr
      • 2006 - 2008

      Senior Manager, Global Events MarketingDirected and implemented global marketing events with a team of four direct reports for this $40B computer systems manufacturer and services provider. Best-in-class, integrated marketing programs included: C-level events, customer facing and lead generation ...

  • St. Jude Medical
    • Dallas/Fort Worth Area
    • Mgr. Conventions/Special Events
      • 2003 - 2006
      • Dallas/Fort Worth Area

      Planned and organized national events for this global $2B cardiovascular device manufacturer. Targeted marketing projects included: seminars, product launches, conferences, conventions, and symposia. Directly responsible for managing cross-functional teams, quarterly budgeting, strategic trades...

  • Susan G. Komen for the Cure
    • Dallas/Fort Worth Area
    • Team Leader NRFTC
      • 2001 - 2003
      • Dallas/Fort Worth Area

      Led and managed national team for the foundation’s largest fundraising race, helping to fund research grants for the medical community. Planned and directed the world’s largest 5K/1 mile fitness run/walk, raising over $2.3M and increasing attendance to 68K participants by working with survivors,...

  • Alcatel
    • Dallas/Fort Worth Area
    • Sr. Marketing Manager
      • 2000 - 2001
      • Dallas/Fort Worth Area

      Responsible for planning and executing global strategic marketing events for a $60B telecommunications company to drive sales using proven customer-facing programs including user’s groups, tradeshows, conferences, sponsorships, advisory councils, and C-level functions.

  • Sprint
    • Dallas/Fort Worth Area
    • Program Mgr
      • 1995 - 2000
      • Dallas/Fort Worth Area

      Managed global event and sponsorship activities for a multi-billion dollar global telecommunications provider of packet switched data, local and long distance telephone, IP security, and wireless phone services. Responsible for managing cross-functional strategic teams for integrated marketing c...

    • Marketing
      • 1992 - 1994

      Event Marketing

    • Marketing Coordinator
      • 1985 - 1990

      Marketing

Education

  • 1981 - 1985
    University of North Texas
  • The University of Texas at Austin
  • University of North Texas

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Telecommunications”

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