Experience

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  Petroleum Service Company

  • Marketing Analyst

    • Jun 2020 - Present

    • Contribute to the management of paid search and shopping campaigns using Google Ads and Microsoft Advertising• Oversee budgets of a variety of accounts while maintaining a set COS (cost of sale)• Assist in analyzing, designing, and deploying email campaigns on the marketing platform Klaviyo• Recently provided the opportunity to explore the field of graphic design through small projects using Adobe Photoshop, Illustrator, and Premiere; have been designing graphics, gifs and mp4s for email campaigns, social posts, website optimizations, and blog posts

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  New York & Company

  • Moosic, PA

  • Assistant Manager

    • Aug 2018 - Sep 2020
    • Moosic, PA

    • Earned repeat clientele for our store location through friendly engagement and nurturing of customer relationships• Utilized a deep understanding of the brand and its products & marketing to assist customers in making informed & tailored purchases• Worked as part of a team to meet sales projections by generating ongoing sales opportunities and measuring them against methods such as units per transaction (UPT) and average dollars sold (ADS)• Managed financial transactions and purchases using cash registers and a custom point of sale (POS) system• Maintained a clean & organized product floor and performed loss prevention measures

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  Pepperjam

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Paid Search Associate

    • Jun 2016 - Jan 2018

    • Designed marketing campaigns composed of ad groups, keywords, and ads to generate website traffic, increase click-through rates (CTR), and increase sales / ROI• Frequently performed testing methods such as A/B to ensure web pages were optimized to increase client profile performance• Managed client budgets ranging from a few thousand dollars to three quarters of a million dollars• Participated in weekly client touchpoints to discuss account performance, requirements, and competitive & negative keyword reports• Worked primarily with Google AdWords, Bing Ads, Yahoo Gemini and Kenshoo

  • Paid Search Intern

    • Jun 2015 - Jun 2016

    • Served as assistant paid search associate for a large fashion industry client • Responsibilities included analyzing marketing material to produce branded and non-branded keywords. These keywords would allow potential customers to more effectively search for products online, potentially increasing the client’s number of conversions• Utilized Google AdWords and Bing Ads to create KPI reports.

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  University of Scranton

  • Scranton, PA

  • Technology Support Center Student Consultant

    • Feb 2014 - May 2015
    • Scranton, PA

    Answered help desk calls, greeted walk-up customers, printed university ID cards, and dispatched to set up and troubleshoot instructional technology around campus. Included experience with university systems such as BMC Footprints, ticket logging software. Periodically assisted with projects lead by the Office of Instructional Technology (OIT) and Field Services departments, including moving equipment across campus and disassembling/constructing computer labs. Was required to attend monthly meetings and biannual training sessions.

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  Body Central

  • Dickson City, PA

  • Sales Associate

    • Nov 2013 - Jan 2014
    • Dickson City, PA

    Welcomed customers into the store and assisted with their purchase decisions. Completed sales transactions using a cash register and helped to maintain the product floor’s cleanliness and presentation.

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  Coopers Seafood House

  • Scranton, PA

  • Hostess

    • Jul 2010 - Nov 2013
    • Scranton, PA

    Responsibilities included greeting and seating customers, setting tables, answering phone calls, recording and preparing take out orders, printing menus, and other various customer service tasks.