Experience

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  Questrom School of Business, Boston University

  • United States
  • Higher Education
  • 700 & Above Employee

  • Marketing Concentration Lead Faculty

    • Sep 2021 - Present

    Grow marketing concentration by creating strategy and implementing career events, cultivating employer connections, nurturing relationships with alumni, advising campus clubs, and mentoring hundreds of students per semester. Develop curriculum innovations based on market needs.

  • Clinical Associate Professor

    • Jul 2012 - Present

    - Created architecture for experiential master degree in business, now ranked #3 in US- Served as faculty director, professor and mentor- Recruited, motivated and led cross-disciplinary team of faculty that included digital strategy, finance, accounting, entrepreneurship, data analytics, organizational behavior- Developed partner/client relationships with senior management of Fidelity, Thermo Fisher, AT&T, C Space, IQVIA, Sallie Mae, Cloud Technology Partners/Hewlett Packard Enterprise, Accenture- Sourced, defined, scoped and executed corporate client projects for student teams based on real-time company challenges, including: strategic growth plans, building service revenues, optimizing work force mobility, building sales strategy, data-driven customer insights, product innovation- Created innovative course content including presentation and data storytelling, data visualization, information-processing and persuasion, technical communications, product portfolio management strategy, giving and receiving team feedback, team dynamics and collaboration, high-performance teaming- Student placement at top companies including: Google, Amazon, AT&T, Citi, Cognizant, Medtronic, Meditech, Deloitte, Ernst & Young, PWC, IQVIA, Twitter, Oracle, Olympus, Thermo Fisher, Shire, Workday, Abbott, Yelp, Athena Health, C Space, Grey Group, Vistaprint - Average starting salary of MSMS graduates: $70K- Built culture of innovation, experimentation, collaboration, transparency, initiative and loyalty across multiple cohorts- Published original research on persuasion and information-processing in top-tier publications, including Journal of Marketing Research and Journal of Consumer Research - Honored with Questrom Award for Faculty Excellence in Institutional Leadership

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  University of Colorado at Boulder

  • Boulder, CO

  • Assistant Professor

    • 2002 - 2012
    • Boulder, CO

    - Developed partner/client relationships with Colorado startups and entrepreneurs, including: Goddess Garden, Rudi's Organic, Pharmaca, Boppy, GoLite, Rocky Mountain Institute- Sourced, defined, scoped and executed corporate client projects for student teams based on real-time company challen...