Experience

• 

  Apple

  • Columbia, Maryland

  • Product Specialist

    • Jul 2018 - Present
    • Columbia, Maryland

• 

  Halligan Consulting

  • Digital Marketing Consultant & Speaker

    • Sep 2011 - Jan 2020

    Halligan Consulting scales client brand by strategically integrating digital -- web, email, owned and paid social, content, market research and analytics -- into existing communication and business platforms:Digital Expertise:Digital StrategyAnalyticsSocial Media MarketingMarketing Communications Content Management Partnership Marketing Client List:American Museum of Natural History, Firelight Foundation, SocialFlow, Wildlife Conservation Society, Frieze Art Fair, Edna McConnell Clark Foundation, IMG, Shinnyo Center for Meditation & Well-being, WitMedia, Brooklyn Public Library, Transit for Liveable Communities, World Trade Centers Association, Folger Library, Sally Ride Science, @DanielleOfri's book, "What Patient's Say and What Doctors Hear" and @cmeoutfitters medical education initiatives

  • Public Speaker

    • 2010 - Jan 2020

    Delivered co-keynote speech: “The Connected Network” for London's Arts Marketing Association’s “Digital Marketing Day”Moderated Social Media Week New York panel: "The Inner Workings: Staffing for Social Media"Moderated Social Media Week New York panel: "Literature Unbound: Radical Strategies for Making the Creation and Consumption of Literature More Social"Panelist with Blue State Digital and LaPlaca Cohen: Municipal Arts Society and City Parks Foundation "Launch and Learn Social Media Workshop"Moderated "How Museums use Niche Networks for Content Marketing," Likeable U, featuring panelists from the Metropolitan Museum of Art, the Museum of Modern Art and the American Museum of Natural HistoryModerated "From #backlist to #frontlist: Sell More Books by Creating Dynamic and Consistent Content for Social Media" at Book Expo America, featuring panelists from Doubleday, Likeable Media and SocialFlowMedia Bistro Media App Summit: Moderator, "App-Centered Outreach for Non-Profits and Institutions: What Works and Why?"Panelist, "100 Years, 100+ Learnings", Arts Reach, National Arts Marketing, Development and Ticketing ConferencePanelist, 10th Annual Career Day Conference, Harlem Educational Activities Fund (HEAF), 2016Social Media Doctor, #SMWKND 2016, One Night Social Media Stand 2016Live Webinar, "How to Stay Ahead of the Social Media Curve," Library Journal Professional Development, November 2016Co-Founder of LinkedIn Group: NYC Digital Culturals

• 

  New York Public Library

  • New York, New York

  • Director of Marketing

    • 2005 - 2011
    • New York, New York

    Established first-ever marketing department for the 100 year-old institution and helped transition the library from traditional communication platforms, rebranding it as a digital non-profit leaderCreated multi-channel Centennial Campaign supported by new logo and website launch, comprised of traditional media, email, search, paid digital, social media, video, a Foursquare Badge (the first ever awarded to a library), iPad app, mobile game, events, PR and $575,000 in VIK media partnerships with a 45% increase in social interactions and 183M total media impressionsPioneered the creation of multimedia content at NYPL, especially video, including the viral sensation, Improv Everywhere's “Who You Gonna Call” (8.2M YouTube views), to tell the stories of the diverse library community"Don’t Close the Book" advocacy campaign named by MarketingSherpa to 2010 Viral and Social Media Hall of Fame; 33% of all actions resulted from social media with a 176% increase in donations. Website visitors converted at 33%; email subscribers at 25%Winner of 2010 PR News Non-Profit PR Awards: Use of Twitter, Success Through a Coordinated Staffing Model and Advocacy Campaign and LobbyingOptimized protocols and performance for library-wide ecommunication initiatives: launched library’s flagship enewsletter, NYPL Enews; supervised messaging for diverse audiences, including donors; led curation of analytics-driven editorial, including videoCreated partnership initiatives valued at $1.5M with FreshDirect, Major League Baseball, the MTA and the Wall Street Journal to support new audience developmentCreated a Global Partnership with Social Media Week New York that included opening reception at NYPL and four panels, promoting employee expertise and introducing media and tech influencers to the library's growing digital footprint

• 

  International Management Group (IMG)

  • United States
  • Entertainment Providers
  • 700 & Above Employee

  • Director of Special Projects

    • 2001 - 2004

    Supervised global communications for 2004 Nobel Peace Prize Concert, resulting in a 54% increase in U.S. viewership over 2003; managed seven cross-functional international teams; hired and managed PR agency; managed relationships among Nobel Institute, U.S. TV broadcaster, E Entertainment, and co-hosts, Oprah Winfrey and Tom CruiseCreated and implemented all market research, marketing, communications, sponsorships and sales strategies for the Nobel Peace Center, the first ever non-prize Nobel initiative, an interactive museum dedicated to the achievements of the Nobel Peace Prize Laureates, resulting in $10M in sponsorship support

  • Director of Olympic Sales & Marketing

    • 1999 - 2001

    Developed the strategies to increase brand awareness and customer traffic in online job search for Monster.com, resulting in the first Olympic dot-com sponsorship for the 2002 Salt Lake City Games, valued at $25MManaged national and regional communications for Smithsonian’s “Treasures to Go”, the largest museum tour in U.S. history, created to build brand leadership for sponsor, Principal Financial Group, in customer service and financial stability; hired and managed PR agency; supervised production of syndicated TV special about tour; initiative generated ROI of $9M in new accounts for 1,000 Principal field agents

  • Director of Corporate Communications

    • 1997 - 1999

    Developed and implemented global communicaton programs in support of IMG business goals: built a common sales culture among diverse business units through sales tools that communicated and conveyed consistent messaging about IMG properties to existing customers and targets