Experience

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  Susan Goddard Catering

  • Chef/Owner

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  Susan Goddard Catering

  • Chef/Owner

    • Jan 2004 - Present

    Operate catering business that provides full-range menus for social and corporate events.* Responsible for all event and menu planning, with focus on customer relationship management: determining client's true needs, managing expectations through constant communication, and delivering above-and-beyond service and products.* Assess project scope and set appropriate budgets, with emphasis on meeting budget, or adjusting to new variables. * Hire and manage flexible service staff, setting schedules, offering training and coaching as needed, and always scouting for new talent. * Meet changing market demands by creating custom designed menus that utilize local, seasonal ingredients.* Successfully juggle multiple events and clients in heavy-demand periods.

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  Development Direct

  • Director, Client Services

    • 2005 - 2007

    Managed direct mail campaigns for nonprofit groups from creative development through print production.* Developed communications strategies to build donor relationships, increase response rates.* Doubled client roster through new business acquisition strategy efforts.* Recommended digital solutions that resulted in significant cost savings for clients.

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  Trinity Communications, Inc

  • Management Supervisor

    • Jan 1992 - Jan 2002

    Strategic planning and implementation of integrated marketing communications programs for hospitality, financial services and non-profit companies including branding, identity, advertising, public relations, digital marketing.* Developed multi-level marketing campaigns to increase sales, generate leads, and create brand awareness.* Created client service training program; managed client service recruitment and internship program. * Responsible for overall account profitability, employee retention and client relationship building.

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  Cabot Advertising

  • Account Supervisor

    • Jan 1989 - Jan 1990

    Supervised corporate and product advertising on $8mm technology account.

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  Rizzo Simons Cohn

  • Account Supervisor

    • Jan 1986 - Jan 1989

    Managed all advertising activity on $6mm financial services accounts including implementation of name change campaign, corporate image and product print advertising.

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  JWT

  • Senior Account Executive/Account Executive

    • Jan 1982 - Jan 1986

    All facets of account management for consumer packaged goods and fast food clients, ranging from $5mm-$150mm. Specialized in client relationships.

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  Young & Rubicam

  • Media Planner

    • Jan 1980 - Jan 1982