Experience

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  We Are Not Martha

  • Blogger
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  We are not Martha

  • Blogger

    • Jan 2008 - Present

    Co-founder and blogger for a successful culinary and lifestyle blog.Develop and photograph original recipes.Contribute to Parade magazine blog.Featured in Gourmet magazine website, PBS Food blog, Huffington Post, Boston Globe, Boston Herald, and more.Partner with brands to develop promotion strat...

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  Boston Center for Adult Education

  • Boston, MA

  • Instructor

    • Mar 2011 - Present
    • Boston, MA

    Teach blogging classes at the BCAE, including "Starting Your Blog" and "Promoting Your Blog."

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  Freelance

  • Writer, Editor, and Social Media Marketer

    • Nov 2006 - Present

    Experienced writer and social media marketer, always open to new freelance opportunities.

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  Agency 451

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Vice President of Social Media and Influencer Relations

    • Sep 2015 - Nov 2017

    451 Marketing is an award-winning, fully integrated marketing and communications agency that specializes in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing. Headquartered in Boston with offices in New York and Los Angeles, 451 Marketing brings the big ideas that help Ignite Brand Love.Manage a team of 10+.Oversee social media strategy for clients across a wide variety of verticals including CPG, recruitment, and more. Build influencer programs for a variety of clients.Research and develop new methods to leverage influencers to achieve overall client objectives and goals.Identify opportunities for content to be leveraged for greater brand awareness.Monitor trends in digital industry and write thought-leading content.Implement custom strategy across various social media platforms, including Twitter, Facebook, Instagram, Google+ LinkedIn, Blogs, Pinterest, Vine, Foursquare, Tumblr, and more.Measure the impact of social media and influencer programs on overall marketing efforts in extensive reports, utilizing analytics tools.Run social media advertising campaigns.Develop pitches to bloggers and conduct outreach.Continue to stay educated on new marketing tools and news.

  • Social Media Director

    • Jan 2014 - Sep 2015

    451 Marketing is an award-winning, fully integrated marketing and communications agency that specializes in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing. Headquartered in Boston with offices in New York and Los Angeles, 451 Marketing brings the big ideas that help Ignite Brand Love.Manage a team of 7+.Oversee social media strategy for clients across a wide variety of verticals including CPG, recruitment, and more. Create and implement a wide variety of social media promotions, including sweepstakes; Twitter parties; Facebook, Instagram, Twitter, and Pinterest promotions; and more.Create comprehensive social media trainings for a wide variety of clientsGenerate custom content calendars and guides for clients.Implement custom strategy across various social media platforms, including Twitter, Facebook, Google+ LinkedIn, Blog, Pinterest, Vine, Foursquare, Tumblr, and more.Conduct daily management of social media platforms for various clients (some with more than 1M Facebook users).Measure the impact of social media on overall marketing efforts in extensive reports, utilizing analytics tools.Develop pitches to bloggers and conduct outreach.Continue to stay educated on new social media tools and news.

  • Social Media Marketing Manager

    • Sep 2011 - Jan 2014

    Create comprehensive social media trainings for a wide variety of clients, including hospitality (restaurants, hotels) and CPG (home goods, food).Generate custom content guides for clients.Review and refine clients' existing social media initiatives.Implement custom strategy across various social media platforms, including Twitter, Facebook, Google+ LinkedIn, Blog, Pinterest, Vine, Foursquare, Tumblr, and more.Conduct daily management of social media platforms for various clients (some with more than 1M Facebook users).Measure the impact of social media on overall marketing efforts, through analytics tools.Develop pitches to bloggers and conduct outreach.Manage a team of 4+Continue to stay educated on new social media tools and news.

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  NuGo Nutrition

  • Social Media Consultant

    • Jul 2011 - Sep 2011
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  LimeLife, Inc.

  • Fashion and Celebrity Editor

    • May 2009 - Jul 2011

    Blog daily about music, fashion, and celebrities.

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  Groupon

  • Community Manager

    • Mar 2009 - Sep 2010

    Manage the Boston community for Groupon, building the subscriber list and working on publicity and social media outreach.

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  Danoo

  • Boston News Editor

    • Oct 2008 - Oct 2009

    Update daily Boston news and events on LCD screens around the city. Also update national breaking news on LCD screens around the country.

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  Guidespot

  • Guidespot Ambassador

    • Apr 2008 - Oct 2009

    Assist in managing the Guidespot community; Interact with site users; Drive traffic to website.Create and write guides about Boston for Guidespot: http://www.guidespot.com/authors/susie

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  Commonwealth of Massachusetts

  • External Affairs and Investigations Assistant

    • Sep 2005 - Feb 2007