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Susan Allyn

Magazine Audience Development Consultant at Allyn & Associates, LLC
Intro Book
Seasoned marketing executive with 20+ years of experience in direct marketing, customer acquisition, and audience development.
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Location
La Mesa, California, United States, US
Skills
  • Direct Marketing
  • Customer Acquisition
  • Circulation
  • Audience Development
  • Consumer Marketing
  • Show all
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Bio

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Topline AI
Susan Allyn is a seasoned marketing professional with over 20 years of experience in direct marketing, customer acquisition, and audience development, spanning multiple industries including magazines, publishing, and consumer marketing. She has held senior roles at prominent companies such as Hearst Magazines, Gemstar-TV Guide, FHM, Petersen Publishing, Wenner Media, Time Inc., and Knapp Communications.

Experience

  • Allyn & Associates, LLC
    • Greater San Diego Area
    • Magazine Audience Development Consultant
      • 2014 - Present
      • Greater San Diego Area

  • Hearst Magazines
    • Greater New York City Area
    • Vice President Customer Acquisition
      • Dec 2008 - Jul 2013
      • Greater New York City Area

  • Gemstar-TV Guide
    • Greater New York City Area
    • V.P. Circulation Marketing
      • Nov 2005 - Dec 2008
      • Greater New York City Area

  • FHM
    • Greater New York City Area
    • Consumer Marketing Director
      • 2001 - 2005
      • Greater New York City Area

      FHM split off from Petersen Publishing in 2001.

  • Petersen Publishing
    • Greater New York City Area
    • Consumer Marketing Director
      • 1998 - 2001
      • Greater New York City Area

  • Wenner Media
    • Greater New York City Area
    • Consumer Marketing Director
      • 1993 - 1997
      • Greater New York City Area

  • Time Inc.
    • Director of Marketing Information & Finance
      • 1992 - 1993

  • Knapp Communications
    • Greater New York City Area
    • VP Consumer Marketing Director, Bon Appetit Magazine
      • 1989 - 1992
      • Greater New York City Area

  • Weight Watchers Magazine
    • Greater New York City Area
    • Circulation Director
      • 1983 - 1989
      • Greater New York City Area

Education

  • Grossmont College
  • San Diego State University-California State University
  • University of California, Berkeley

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Publishing”

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